Actionable insights for your store

Articles in Actionable insights for your store:

21 email marketing mistakes you’re probably making
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21 email marketing mistakes you’re probably making

What is transactional email marketing? It’s the next way to elevate your Shopify store
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What is transactional email marketing? It’s the next way to elevate your Shopify store

A/B testing on Shopify is easier than you think
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A/B testing on Shopify is easier than you think

Don’t hire the wrong email marketing agency –– Ask these 12 questions first
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Don’t hire the wrong email marketing agency –– Ask these 12 questions first

Mobile device using iOS software
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How iOS 18 is affecting email marketing and what you can do about it

Favorite email projects of 2024: Collaboration, strategy, and creative wins
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Favorite email projects of 2024: Collaboration, strategy, and creative wins

Favorite website projects of 2024: Stunning transformations that drove big results
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Favorite website projects of 2024: Stunning transformations that drove big results

Lifecycle marketing 101: Strategies for ecommerce brands in 2025
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Lifecycle marketing 101: Strategies for ecommerce brands in 2025

Woman checking her results
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How a CRO retainer pays for itself

A design refresh that led to 3% more conversions and 80% higher engagement
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A design refresh that led to 3% more conversions and 80% higher engagement

Mastering product pricing: A quick guide
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Mastering product pricing: A quick guide

This just in: Even more amazing tips for a profitable BFCM…and this time, it’s tech tweaks!
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This just in: Even more amazing tips for a profitable BFCM…and this time, it’s tech tweaks!

Is showing prices on your collection page hurting conversions?
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Is showing prices on your collection page hurting conversions?

Klaviyo & Sendlane: Same goals, different setups

Klaviyo & Sendlane: Same goals, different setups

Using AI for conversion rate optimization (CRO) in ecommerce
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Using AI for conversion rate optimization (CRO) in ecommerce

What’s with all those high click rates lately?

What’s with all those high click rates lately?

How to make your email marketing copy stand out in 2025

How to make your email marketing copy stand out in 2025

Unlocking the potential of product bundles in email flows

Unlocking the potential of product bundles in email flows

A/B testing: Examples and best practices for Shopify brands
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A/B testing: Examples and best practices for Shopify brands

It was a very good year: Our team’s favorite email projects from 2023

It was a very good year: Our team’s favorite email projects from 2023