News

How to Boost Gift Cards this Holiday Season

By Laura Kluz

Gift card sales in the US have grown steadily since 2010, and that trend is expected to continue as online shopping and digital gift cards become more popular. Since 2015, nearly 93% of American consumers have either...

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How to increase sales with your Return Policy

By Laura Kluz

When you’re thinking about conversion rate optimization, returns probably aren’t the first thing to pop into your mind. But they should be! Returns are an essential component to your online business. Whether you like it...

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The Rise of Digital Wallets and Why You Need Them For Your Store

By Erin DeCesaris

Digital payments are growing fast  Recent studies estimate that by 2020, 726 billion transactions will take place worldwide using digital payment technologies. Yes, that fast.  As customer trust in digital wallets grows and use becomes more widespread, ecommerce merchants should consider...

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Forget Free Shipping, it has to be Fast too

By Erin DeCesaris

By now, most merchants know that customers want free shipping.  In the age of Amazon Prime and Buy Online/ Pick Up In Store, customers are becoming conditioned to seeing some type of free shipping promotion from their...

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The GDPR and What it Means for Email Marketing

By Laura Kluz

Ecommerce merchants take note: this piece of legislation almost certainly affects you! The GDPR applies to any business who processes data (yes, this includes emails) from people in the European Union. For e-commerce merchants this...

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What is the cost of Shopify Plus?

By Laura Kluz

One of the single biggest factors in deciding whether or not to upgrade your ecommerce solution is the cost.  We’ll breakdown the costs associated with Shopify’s enterprise solution below, so you know what to expect...

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5 Quick Tips to Prepare your Store for Christmas

By Laura Kluz

Even though Black Friday is over, shoppers are far from finished. According to the National Retail Federation, a whopping 40 per cent of the season’s sales happen in the 10-days before Christmas. Now that you’ve already ticked...

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Shopify vs. Shopify Plus - when should you make the leap?

By Laura Kluz

While Shopify offers reliable security, high-volume merchants might be seeking a platform that offers additional support, functionality and customization opportunities. Enter Shopify Plus, the enterprise ecommerce solution for rapidly growing businesses. It’s got some pretty cool capabilities...

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Shopify vs. Magento:
How do they compare?

By Laura Kluz

Magento and Shopify have both been major players in the ecommerce space. Magento has enjoyed an early stronghold on this market for quite some time, but Shopify has been gaining momentum these past few years, and...

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What Shopify Flow is and how to use it

By Laura Kluz

Shopify Plus has just made it easier to complete time-consuming, repetitive tasks in just a few clicks. Shopify's new automation app, Flow, uses a three-step visual builder - with trigger, condition and action logic - meaning...

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Highlights from Shopify Unite 2017

By Carson McComas

Well, another Shopify Unite Conference is in the books. Last week was the second year Shopify has held this conference for their Partners. (Partners in Shopify-land are agencies like us, but also app developers, theme...

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