Average order value (AOV) is the average amount a customer spends per transaction in your store. You calculate it by dividing total revenue by number of orders. For Shopify brands, increasing it doesn't require more traffic or more customers.
If your store does 1,000 orders a month at $60 AOV, a $10 increase is $10,000 in monthly revenue without spending another dollar on ads. That math compounds fast.
This article covers the Shopify apps we recommend for increasing AOV, organized by the strategy they support. Incidentally, this is not a thinly veiled advertisement; there are no affiliate links on this page. These are the actual tools that we and our clients have had success with.
What is average order value and why does it matter?
Average order value (AOV) = total revenue divided by total number of orders. A store earning $100,000 from 1,000 orders has an AOV of $100.
AOV matters because it's a direct multiplier on the traffic you already have. CRO and AOV work together: a higher conversion rate brings more customers through the door, but a higher AOV increases what each customer is worth once they're there. For brands with strong retention, AOV gains also compound into lifetime value (LTV) over time.
How to increase AOV on Shopify: the 5 core strategies
There are five reliable ways to increase AOV on Shopify. Each one works at a different stage of the customer journey, and the right mix depends on your catalog, your price points, and your customer base.
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Upsells and cross-sells: show higher-value options or complementary products before, during, or after checkout
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Volume discounts and bundle incentives: reward customers for buying more in a single order
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Buy Now, Pay Later (BNPL): remove price hesitation on higher-ticket items so customers spend closer to their ceiling
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Subscription upgrades: convert one-time buyers into subscribers, then nudge them toward higher-tier or bundled plans
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Loyalty and spend-threshold rewards: give customers a reason to hit a spending milestone in a single transaction
The apps below are organized by which strategy they support.
Best Shopify apps for upsells and cross-sells
Upsells and cross-sells are the most direct AOV lever available. An upsell offers a better version of what the customer is already buying. A cross-sell suggests something complementary.
ReBuy
ReBuy is a popular choice for upsells and cross-sells on Shopify. It surfaces AI-powered product recommendations at every stage of the shopping journey: product pages, the cart, checkout, and post-purchase. The logic engine lets you build rules based on cart contents, customer segments, order history, and more.
ReBuy's post-purchase offers are particularly effective because customers can accept them with one click, without re-entering payment information. You can run A/B tests across different offer types to find what’s converting, and the Recharge and Klaviyo integrations mean subscription brands can target subscribers with offers specific to their billing cycle.
Best for: DTC brands with mid-to-large catalogs that need smart, data-driven upsell logic beyond what Shopify's native features can handle.
Checkout Blocks
Checkout Blocks lets Plus brands customize the Shopify checkout with upsells, cross-sells, custom content, and payment options. Since checkout is one of the highest-intent surfaces on the site, well-placed offers here convert at a higher rate than almost anywhere else.
Non-Plus brands can only add blocks to the Thank You and Order Status pages. These changes are easy to make without touching code, but it’s important to note that these are post-purchase customizations.
Best for: Shopify Plus brands that want to add upsells and cross-sells inside the checkout without a heavy custom build.
Best Shopify apps for volume discounts and promotional logic
Volume discounts work by giving customers a reason to add more to their cart in a single order, such as “Buy 2, save 10%.” The mechanics are simple, but Shopify's native discount system is still somewhat limited.
Regios
Regios is the most flexible automatic discount engine for Shopify. It handles volume tiers, BXGY (buy X get Y), gifts with purchase, cart value thresholds, and complex promotional rules that Shopify's native discounts can't support.
Shopify recently started allowing apps to apply both product/order discounts and shipping discounts in the same discount, rather than splitting them into separate codes. Regios already supports that, and you can learn more about this type of use case here.
Best for: Brands running volume promotions, wholesale pricing, BXGY campaigns, or VIP pricing tiers that require more logic than Shopify's built-in discounts allow.
Best Shopify apps for Buy Now, Pay Later (BNPL)
Buy Now, Pay Later increases AOV by removing sticker shock on higher-ticket purchases. When a customer can split a $180 order into three $60 payments, the perceived barrier drops significantly. BNPL doesn't work equally well for every product or price point, but for stores where items cross the $100 threshold, the AOV impact is real.
Shop Pay Installments
Shop Pay Installments is the cleanest BNPL option for most Shopify brands. It's built into the Shopify platform, so there's no third-party integration to manage, and customers see installment options natively at checkout.
Best for: Most Shopify brands, particularly those with products priced $100 and up.
Afterpay
Afterpay brings something Shop Pay Installments doesn't: its own marketplace and affiliate traffic. Afterpay has a large user base of shoppers actively browsing for brands that accept it, which means it can act as an acquisition channel in addition to an AOV lever. It performs especially well for fashion and lifestyle brands.
Best for: Fashion, apparel, and lifestyle brands that want BNPL plus access to Afterpay's existing shopper base.
Best Shopify apps for subscriptions
Subscriptions primarily increase customer lifetime value, but they raise AOV when customers choose subscribe-and-save bundles over one-time purchases, or when they upgrade to higher-tier plans with more items. If your products are replenishable, subscriptions are one of the most durable AOV strategies available.
Skio
Skio is the most developer-friendly and customizable subscription app in our toolkit. It gives merchants variant-specific selling plans, static and dynamic bundle subscriptions, and granular control over how plans are presented. If your subscription setup has complexity (multiple product variants, custom intervals, or bundle logic), Skio handles it without forcing workarounds.
Best for: Brands with complex subscription needs, larger catalogs, or development resources to build a custom experience.
Smartrr
Smartrr is the right choice when your subscription requirements are more straightforward. It covers standard subscriptions cleanly and affordably, without the overhead of a more complex platform. If you don't need build-a-box, bundling, or custom interval logic, Smartrr gets the job done with less friction.
Best for: Brands with simple, standard subscription products that don't need heavy customization.
Recharge
Recharge is a strong fit for larger programs, particularly brands that need robust customer-facing subscription management, bundle offers, and gifting subscriptions. Its quick-action URLs make it easy for customers to manage their subscriptions directly from email, which reduces churn and supports retention.
Best for: Established subscription brands with high order volume and complex customer management needs.
Best Shopify apps for loyalty and spend-threshold rewards
Loyalty programs raise AOV when they give customers a concrete reason to spend more in a single transaction. A customer who is $20 away from earning a reward will often add an item to cross that threshold. The key is making the reward feel close and attainable.
Rise.ai
Rise.ai combines gift cards, store credit, and loyalty in one platform. The AOV angle here is direct: gift card purchases are their own revenue event, and store credit creates a spend-to-redeem dynamic where customers often spend more than the credit value to complete a transaction. Rise.ai also integrates with Klaviyo, so you can trigger credit-based offers inside email flows.
Best for: Brands that want to combine gift card revenue with loyalty mechanics in a single app.
Smile.io
Smile.io is the most accessible loyalty app on this list. It's affordable, easy to set up, and covers the core mechanics: points on purchases, referrals, and rewards. The spend-milestone mechanic (earn X points at $Y spent) is what drives AOV impact.
Best for: Brands that want a straightforward, proven loyalty program without a large investment.
LoyaltyLion
LoyaltyLion is the right choice when a brand needs a heavily personalized rewards program. You can build tiered experiences based on actual customer behavior rather than just purchase frequency. The reporting is strong enough to understand which reward structures are actually moving AOV versus just creating cost.
Best for: Brands with an established customer base that want a fully tailored, data-informed loyalty program.
Inveterate
Inveterate takes a different approach to loyalty: paid membership rather than points. Members pay to join and get exclusive benefits on every purchase, which creates a different incentive structure than traditional points. Because members have already invested in the relationship, they tend to spend more per visit to justify the membership value.
Best for: Brands with a strong customer community and a catalog deep enough to support the benefits a paid membership requires.
Best Shopify apps for personalization and product discovery
Most AOV tools work on customers who are already shopping. Product recommendation quizzes work earlier in the journey, guiding customers toward the right product before they've fully decided what to buy. For brands with deep catalogs or complex product lines, that guidance often means customers end up with a more complete solution or a higher-tier option that better fits their needs.
Octane AI
Octane AI is the leading quiz platform for Shopify. It lets you build shoppable product recommendation quizzes that collect zero-party data (answers customers give you directly) and use that data to personalize the shopping experience. A customer who completes a quiz and gets a tailored bundle recommendation is more likely to buy multiple products than one who lands on a collection page and figures it out themselves.
The AOV impact is most pronounced for brands where product selection is genuinely complex: supplements, skincare, hair care, pet food, and similar categories where the "right" product depends on individual needs. Quizzes in these categories regularly drive higher average basket sizes by surfacing the complete solution rather than a single item. Octane AI also integrates with Klaviyo, so quiz responses can flow into email flows as custom properties.
Best for: Brands with mid-to-large catalogs in categories where product selection requires guidance, particularly health, beauty, and wellness.
Which AOV apps should you start with?
The right starting point depends on where your biggest opportunity sits. A few practical guidelines:
If your catalog has strong cross-sell potential and you're not systematically offering related products, start with ReBuy. It's a fast path to AOV gains for most product-forward DTC brands.
If you're running promotions but hitting the ceiling of what Shopify's native discounts can handle, Regios unlocks a lot of logic.
If your average order value is above $100 and customers occasionally abandon because of sticker shock, Shop Pay Installments is worth testing. It's built in, so the lift is low and the potential is real.
If you sell replenishable products and subscriptions aren't part of your model yet, that's a larger strategic conversation. Start with Skio or Smartrr depending on how much complexity your setup requires. The AOV and LTV impact of a well-built subscription program is significant.
If you already have strong retention and a growing repeat customer base, a loyalty app can push AOV upward through spend thresholds. Smile.io is the easiest place to start. LoyaltyLion or Inveterate make sense once you need more customization.
If you sell in a category where customers need guidance to find the right product (health, beauty, wellness, pet), Octane AI is worth building into your store. A quiz that recommends the right bundle or regimen does the work of a knowledgeable salesperson, and that guidance tends to show up directly in basket size.
Not sure which apps are the right fit for your store? We work with Shopify brands to evaluate, implement, and optimize these tools as part of a broader growth strategy. Start a conversation with our team.
Frequently asked questions about increasing Shopify AOV
What is a good average order value for a Shopify store?
A "good" AOV depends heavily on your category, price point, and business model. A supplement brand selling $50 products has a different AOV benchmark than a furniture store. What matters more than a single benchmark number is whether your AOV is trending upward over time and whether it's keeping pace with your acquisition costs. A useful internal benchmark: if your AOV is covering customer acquisition cost (CAC) in the first order, you're in a strong position.
What's the fastest way to increase AOV on Shopify?
Upsells and cross-sells at the cart or checkout stage tend to produce the fastest measurable AOV lift, because you're presenting an offer to customers who have already committed to buying. ReBuy's post-purchase offer functionality is particularly effective because customers can accept with one click and no payment re-entry. Volume discount mechanics (buy more, save more) through a tool like Regios are also fast to implement and immediately visible on product pages.
Does Buy Now, Pay Later actually increase AOV?
Yes, for the right product categories and price points. BNPL works by lowering the perceived cost of a transaction. A customer paying for a $180 order in three $60 installments thinks differently about that spend than a single $180 charge. This tends to translate into customers buying larger quantities, choosing premium options, or adding items they might have otherwise held back. The effect is most pronounced for products priced above $100.
What's the difference between upselling and cross-selling on Shopify?
An upsell offers a better or larger version of what the customer is already buying: a bigger size, a premium tier, or a bundle. A cross-sell offers a related product that complements what's already in the cart. Both raise AOV, and most upsell apps support both mechanics. Apps like ReBuy use AI to determine which type of offer is most likely to convert based on cart contents and customer history.
Can loyalty programs increase average order value?
Yes, when they're structured around spend thresholds rather than just purchase frequency. If a customer earns a meaningful reward at $150 in a single transaction and their cart is at $120, they have a concrete reason to add another item. The key is making the threshold visible and the reward feel worth reaching. Points programs that only reward cumulative spend over time are better for retention than for individual AOV.
Fuel Made is a Shopify Plus Partner and Klaviyo Master Elite Partner. We work with DTC brands on Shopify design and development, email and SMS marketing, and CRO. To see the complete list of apps we recommend, visit our Preferred Ecommerce Stack.
