Maximize the revenue you get from the traffic you already have.

Two ways our Shopify CRO experts can help you:

CRO Audit: A one-time, deep dive into your site and data. You’ll walk away with actionable, data-backed recommendations, complete with designed mockups and a clear roadmap to stronger performance.

Ongoing CRO Retainer: A monthly partnership built on ongoing A/B testing and optimization. We handle the strategy, design, development, and project management so you can focus on the big picture.

improve your

  • Conversion Rate

    Unveil key conversion barriers and turn data-driven insights into strategic optimizations.

  • Average Order Value

    Uncover untapped opportunities to implement targeted strategies that maximize customer value.

  • Customer Lifetime Value

    Enhance the buying flow and drive repeat purchases through tailored strategies.

Why bring us on to optimize your site?

  • Fresh perspective.

    You live and breathe your brand, which can make it tough to see it like a first-time shopper. We’ll bring clear eyes, proven ideas, and a track record of spotting the friction points that cost you sales. (And we’ve seen it all…)

  • Smarter design and UX.

    We don’t believe in guessing. Instead, we dig into your data, map the shopper journey, test new experiences, and roll out the winners. The result? A smoother funnel and more conversions.

  • Sustained growth.

    Our goal is always ROI. Many of our clients have stayed with us for 8+ years because we keep finding new ways to improve engagement metrics month after month.

  • Improve your engagement metrics.

    Our business model is to produce a positive ROI for our clients. We have brands that’ve been on retainer for 8 years and we’re still finding innovative ways to improve their metrics, month after month. 

  • get started

our happy clients

  • In the last month, our new Shopify store has performed wonderfully. We hit a major sales record and continue to see Conversion Rate improvements, higher than what we ever had.

    Kristine M.

    Marketing Director, milk_shake
  • As always, the FM team has blown away my expectations. This looks fantastic.

    Barrett W.

    CMO, RV SnapPads
  • It has been a pleasure working with the best team out there! The updates y'all have made this year are incredible, and the data you share shows it.

    Braxton M.

    Founder, Braxley Bands

Ready to level up?

You may have seen our handiwork before.

  • Pela logo Pela logo

We’ll give you detailed design reports.

Before
After

Recommendations

  • Update the menu icon placement.

    Clear up some of the clutter on the nav bar by moving the menu icon into the top left corner, where it’s often expected.
    The currency selector gets little engagement, consider moving it into the menu.

  • Allow users to shop by device.

    Create a secondary path to discovery. New users might be unfamiliar with the differences between the cases, but will know which phone they have.

Hire the professionals.

Frequently Asked Questions

One-Time CRO Audit

For quick insights and expert recommendations.

  • Usually, no. We’ll make sure your developers have what they need to bring these changes to life. If you do need an extra hand, we can make some recommendations and in some cases we can help.

  • Yes, if you’d like help implementing, testing, and doing ongoing optimization around your conversion rate, we can discuss options for providing that service on a monthly retainer.

  • Typical turnaround is around 1 week per page. (This is not automated; an experienced senior-level team will carefully review your conversion funnel and craft specific recommendations—which takes a little time!)

  • We’ll audit any page, but the typical pages we audit are in the conversion funnel. Home, collection, product. Additional pages to consider are cart page, secondary product or collection pages, landing pages, and often site navigation can use an overhaul.

  • We’re going to work within the styles and branding already present on your site, and make recommendations which are primarily UX-related so that your developers can work within the existing styles to implement the changes.

  • CRO audits start at $3,000 and ultimately depend on how many pages you'd like us to cover.

Ongoing CRO Retainer

For continuous growth and improvements.

  • Yes! When you’re on retainer with us, we don’t just hand over recommendations and walk away. Our team handles design, development, testing, and implementation, so optimizations actually get shipped (and start working for you).

  • That’s exactly what our retainer is built for. We continuously run A/B tests, measure results, and refine your site experience to keep conversions climbing month after month.

  • Optimization is ongoing, but you’ll start to see wins quickly. In the first 30 to 60 days, we’ll roll out priority improvements and launch tests, and then we keep building from there.

  • We start with a focus on the areas of your funnel that matter most for revenue: Home, collection, product, cart, and navigation. From there, we’ll expand to secondary pages and landing pages, making sure every step of the journey is friction-free.

  • If you’d like us to. That said, most of our work lives inside your current brand and style system, improving UX and flow. But if bigger design changes are needed, we’ll flag them and can help you plan for those.

  • Retainers are custom to your needs and site complexity. They typically start around $6,900/month, giving you ongoing access to a senior-level team dedicated to improving your conversion rate and AOV.

I'm ready to work with you!