How We Work

Frequently Asked Questions

Building or upgrading your ecommerce website is a big job. It’s also an investment, and we know you probably have more questions about who we are, what we do, and how we work.


Fuel Made FAQs

What are your services?

We are an ecommerce growth agency.

Our focus is on creating exceptional customer experiences.

We offer custom design, branding, and development services, as well as growth and optimization strategy consulting (CRO), and email marketing using Klaviyo. We focus on the Shopify platform for ecommerce, and Klaviyo for email marketing.

When you work with us, you get the personal, devoted attention of our experienced and talented team (every person on the team is senior level) working to help you achieve your goals. As a small team, we choose a select number of projects per year that suit us well. We have honed our systems and processes, and they get results. We have a strong focus on quality, and on doing things right the first time.

We fit best with brands who need help optimizing and improving the customer experience from first exposure to the website, through the post purchase experience, and beyond.

To read all about our services, hop on over here!

How long have you been working with Shopify?

We have been working with Shopify since 2008, and became an agency exclusive to Shopify in 2010.

We are one of the original 12 agencies who became designated a Shopify Plus Expert (later renamed a Shopify Plus Partner) in 2016.

What size is your team?

We are a group of 14, which means you get very personal service. We're large enough to handle big and important projects, but small enough that you get lots of focused attention.

Our goal is to become an extension of your team, focused on your goals with you. When you work with us, you get a dedicated strategist, project manager, designer and developer who will guide you through every step of the process. Meet our team.

How are you different from the others?

Two reasons.

1. We really care. It's our company motto and it's true. We're here to do work that grows our clients, and that we can be proud of. We roll up our sleeves, invest, and do the work of our lives with you. If that's coming on too strong, we're probably not the right fit.

2. We understand that creating exceptional customer experiences is how you’ll grow your business, and we’re really good at nailing that. Learn more about this.

Don't take our word for it.

What's your focus?

Our focus is helping ecommerce companies grow by helping them create exceptional customer experiences.

We build high-performing, conversion-focused, functional and beautiful websites on Shopify Plus. Shopify work is all we do. We are Shopify Plus Partners.

We are also Klaviyo Platinum Partners, helping our Shopify clients leverage the tremendous power of automated email marketing (significantly more effective at acquiring new customers than even Facebook) to capture maximum value from your website visitors.

Where is the team located?

Our headquarters are in Washington state, but we are a distributed team scattered across the United States (with one person in Canada!).

(No, we don't contract out or outsource your work overseas.)

Is the whole team based in the US?

We are all based in the United States (plus one Canadian!).

Do you guys work with regular Shopify? (i.e. not Shopify Plus)

Absolutely. We work with all Shopify plan types and we'll help you know when or if it makes sense to upgrade to Plus.

Project FAQs

How does a typical engagement work with you guys?

We have two types of engagements.

Project Engagement: with a project engagement we are completing a discrete project for you. Typical projects are: website design or redesign, a replatform, or creating an email marketing system for you.

These engagements have a set timeline, scope, and price (based on project discovery) and generally start at around $30,000 for websites and $24,000 for email.

Project based engagements may graduate to growth based at the project’s conclusion, if you are interested in ongoing strategy and experience optimization.

Fuel Made will remain available post-launch to support you with site maintenance or updates on an hourly basis.

Even if you do not require ongoing support, we ensure that you will be provided with an excellent site solution that is generally updatable and configurable via the admin where needed (i.e. we won’t build you a site that forces you to rely on us indefinitely).

Growth Engagement: with a growth engagement we work on a monthly cost basis. We work as a partner with you and your team. We invest in learning and understanding your specific growth goals and then work with you to craft and execute a plan to achieve them.

We dig deep into strategy, data and analytics, and work a long-term plan. This typically involves a site redesign, and setting up email marketing flows to start. We then build on that work over time, optimizing, testing, measuring and improving. Everything we do is measured, and focused on achieving your growth goals.

With a Growth Engagement the agreement is month-to-month. You can cancel any time, or you can change the amount you invest monthly at any time. Although we do recommend at least six months for us to really get things rolling. The amount you spend each month determines how much work we do. Typical engagements run from $6,000/mo to $25,000/mo.

In both engagement scenarios we select clients for whom we can bring a strong, positive ROI. We are determined to be an investment and not an expense for your company. Before we engage, we’ll be talking data and numbers with you to ensure that can happen.

Note: both types of engagement yield excellent results! We’ll work with you to determine which option makes the most sense for your needs (you can always switch from a project into a growth engagement.)

How long will my project take?

It depends on the complexity of your needs, and the type of project you engage. Typical redesign projects take somewhere between 4 to 6 months, initially.

How much will my project cost?

Project Engagements generally start around $30,000 for websites, and $24,000 for email. Growth Engagements typically run from $6,000/mo to $25,000/mo (see “Engagements” above for more info!).

Do you do wholesale sites?

Yes, we specialize in Shopify wholesale website development! We have deep experience sorting out the special requirements that come into play with a wholesale shop, and we’ll create a highly-personalized experience for your customers.

Here’s a great visual library that gives you an idea on what can be done on a wholesale site.

Shopify FAQs

How much is Shopify Plus?

At a minimum, you can expect to pay $2,000 per month, plus transaction fees. This is a handy article that gives a thorough breakdown of the costs associated with the platform.

When should I move to Shopify Plus?

This is one of our most common questions we receive and there really isn't a solid answer. It all depends on your business. We've found that Plus starts to make sense for merchants when they reach around $1-2 million in annual revenue. It's not the revenue that triggers the need, but it's around this mark when the extra support and unique features of Plus start to make it worth the investment for their business.

Here's an article that dives into these features, and should help you decide whether or not it's worth the leap to Plus.

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