Actionable insights for your store

Articles in Actionable insights for your store:

Customer holding shopping bag.
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Where should a loyalty program live on your Shopify site?

What is a good ecommerce conversion rate for DTC brands?
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What is a good ecommerce conversion rate for DTC brands?

Shopify speed optimization: 19 ways to improve page speed
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Shopify speed optimization: 19 ways to improve page speed

What is the cost of Shopify Plus?

What is the cost of Shopify Plus?

Person shopping online
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Best Shopify apps to increase average order value (AOV)

Shopify vs Shopify Plus

Shopify vs. Shopify Plus: when should you make the leap? (2026 guide)

Should you build your email list before you launch a DTC store, or get the store live first?
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Should you build your email list before you launch a DTC store, or get the store live first?

Healthy ingredients on a table
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How supplement brands can build a high-converting Shopify website

Uncovering lost revenue
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How to find the hidden revenue gap between your website and your emails

Don’t hire the wrong CRO partner — Ask these 8 questions first
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Don’t hire the wrong CRO partner — Ask these 8 questions first

The top Shopify product bundling apps (+ how to choose)
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The top Shopify product bundling apps (+ how to choose)

Klaviyo vs Shopify Email: The better long-term solution for growing brands
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Klaviyo vs Shopify Email: The better long-term solution for growing brands

What is transactional email marketing? It’s the next way to elevate your Shopify store
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What is transactional email marketing? It’s the next way to elevate your Shopify store

A/B testing on Shopify is easier than you think
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A/B testing on Shopify is easier than you think

Favorite website projects of 2024: Stunning transformations that drove big results
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Favorite website projects of 2024: Stunning transformations that drove big results

A design refresh that led to 3% more conversions and 80% higher engagement
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A design refresh that led to 3% more conversions and 80% higher engagement

Mastering product pricing: A quick guide
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Mastering product pricing: A quick guide

This just in: Even more amazing tips for a profitable BFCM…and this time, it’s tech tweaks!
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This just in: Even more amazing tips for a profitable BFCM…and this time, it’s tech tweaks!

Using AI for conversion rate optimization (CRO) in ecommerce
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Using AI for conversion rate optimization (CRO) in ecommerce

Reading an SMS on a smart phone
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Unlocking SMS magic: Klaviyo's game-changing feature for Shopify Order Updates