A custom Shopify rebuild that made SASnola 60% faster and lifted ATC 17%

SASnola is the family-run New Orleans business known for selling super-comfortable SAS Shoes. We rebuilt SASnola.com on a custom Shopify theme to convert more paid traffic with faster pages, cleaner merchandising, and an experience designed for the way their customers shop.

+60% faster product pages
+17% add-to-cart rate
–12% reduction in bounce rate

Two men sitting on a couch in a living room, engaged in conversation.

Client	SASnola
Industry	Comfort & orthopedic footwear
Website	sasnola.com

Fuel Made's Role

Custom Development
UX Design
Ecommerce Strategy
Visual Design
Experience Optimization

A screenshot of an ecommerce website showing a leather loafer product page for the Imperial Russet. The shoe is brown, and the page includes a search bar, navigation arrows, a product photo, a yellow banner reading 'LEATHER SOLE AND LEATHER LINED!', star ratings, the product name 'SAS Imperial - Leather Loafer', the color 'Russet', and the price '$264.

Before

A brown leather walking shoe displayed on a product page with a star rating, buyer review text, price, and multiple thumbnail views below.

After

Our approach

A faster, custom Shopify build

We rebuilt SASnola.com as a custom Shopify theme that loads quickly. By replacing legacy apps with native and custom functionality, we trimmed the bloat and gave shoppers a speedy path to checkout. PDP load times (LCP) dropped from an average of 5.2 seconds to 2.1 across mobile and desktop.

Merchandising that guides shoppers

We built need-based paths into the site, leading shoppers straight to relevant styles based on size, width, and ailment. Cleaner collection pages, content blocks, product tags like “Medicare Approved,” and automatic related-product suggestions help the right shoe surface faster. Navigation opens on click rather than hover, an accessibility choice for this audience

A clearer PDP experience for older adults

Most SASnola customers are 65 or older, and they shop best with obvious cues and an unmistakable next step. We reworked PDPs to improve readability, with streamlined size-and-width selectors, organized detail tabs, clear reasons to buy, and explicit CTAs.