Modern UX, major growth: RV SnapPad’s 40% revenue increase

RV SnapPad, creator of the world’s only permanent jack pad, partnered with Fuel Made to rebuild their Shopify website to support their upcoming phase of growth. With a complex product catalog and buyers’ journey, the brand needed a cleaner UX, stronger education, and a more intuitive shopping flow. Our full site overhaul helped RV SnapPad see a dramatic lift in conversions and revenue.

  • +39% conversion rate
  • +40% revenue
  • +50% sessions with product views
Silver Airstream trailer parked in a field with mountains in the background
Client RV SnapPad
Industry Automotive accessories
Website rvsnappad.com

Fuel Made's Role

  • Ecommerce Strategy
  • UX Design
  • Visual Design
  • Custom Development
  • CRO
  • Experience Optimization
Man checking tire pressure on a vehicle with a website overlay showing tire pressure monitoring tools.

The challenge

Complex product compatibility

RV SnapPad customers must match their RV’s specific make/model/year/trim to the correct pad set. Their prior UX made this difficult, increasing friction and lowering conversion rates.

Outgrowing the existing theme

The old site structure couldn’t adequately house SnapPad’s expanding SKU list, detailed product information, and the content needed to educate customers. This made both shopping and internal merchandising challenging.

Product education and findability

Key pages weren’t optimized to guide new users through the conversion journey. Users weren’t consistently finding relevant products or core information.

Website interface built by Fuel Made with form to enter compatibility information.
SnapPad compatibility guide with an RV on a blue background
I cannot emphasize how extraordinarily rare it is to feel we got all the value out of every dollar spent. I commend you and your team for putting together such a finely tuned machine.
Devon Wilson CEO & Founder

Our approach

Rebuilt UX around clarity

We redesigned the shopping journey to reduce friction at every step, including an enhanced “Submit Your Rig” experience and improved part-finder search. Product pages were reorganized to surface compatibility, installation, warranty, and value-prop content clearly on both mobile and desktop.

Modernized brand presence

Using RV SnapPad’s brand system, we rebuilt the site to reflect a modern, premium feel. This helped elevate perception and appeal to both existing and younger RV audiences.

Strengthened product discovery across the site

Collection and product templates were redesigned to highlight education, social proof, benefits icons, video content, and fitment tools. We also improved navigation, search, and mobile usability to better support their majority-mobile audience.

Results

  • +39% Conversion rate
  • +40% Revenue
  • +50% Sessions with product views
RV SnapPad Shopify site designed by Fuel Made with guide articles for on a blue background

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