Clutter to clarity: How we boosted revenue for LOOV by 62%

LOOV has been helping people get their daily dose of superfoods since 2008. These organic offerings come from Nordic forests, where the unique climate allows berries and herbs to develop high levels of antioxidants. Freeze-drying technology preserves the nutrient content of these products so customers all over the world can enjoy their benefits.

+62% revenue
+613% conversion rate
+30% ATC rate
+12% AOV

Client	LOOV
Industry	Health & Wellness
Website	loovfood.com

Fuel Made's Role

Ecommerce Strategy
Custom Development
UX Design
CRO
Content Strategy

The challenge

Conversion rate

Users on the old LOOV site were dropping off at key sections, leading to a low conversion rate. This meant that some of the brand’s most important messaging wasn’t being communicated effectively. We needed to keep users engaged throughout the conversion funnel.

Outdated design

The site’s old-school design did not align with the brand’s premium offerings. In the highly competitive superfood market, LOOV needed a site that built trust and reflected the high standards of their products.

Content overload

The content on the site was cluttered and extremely text-heavy. This was overwhelming for users and made it difficult for them to find key information. This issue was especially prevalent on smaller screens such as mobile phones.

Rebuilt pages for better customer experience

I am again super impressed by your service and the whole Fuel Made team! It’s so rare these days to find a partner who really cares and also has this type of expertise.

Ahto Vegmann CEO and Co-Founder

Our approach

Restructured product pages

To combat the high drop-off rates, we reorganized content on PDPs to highlight noteworthy information like product benefits and shipping details. We also added a sticky CTA so users could add items to their cart at any point while scrolling the page.

Modernized design

We updated the look and feel of the site in a way that was easily digestible. The redesign aimed to communicate LOOV’s premium quality, unique Nordic sourcing, and brand values quickly.

Streamlined navigation

We improved the mobile experience by removing low-engagement clutter and streamlining the content hierarchy. We also made the navigation more engaging by adding personalized content blocks like social proof and a product quiz.

Results

+62% Revenue
+613% Conversion rate
+30% ATC rate
+12% AOV

LOOV webpage featuring Lingonberry Powder product.

Clutter to clarity: How we boosted revenue for LOOV by 62%

Fuel Made's Role