Lifting revenue by 73% with a simplified buying experience

Home Reserve sells modular, build-your-own furniture, which means their whole buying experience involves a lot of decision-making. As Home Reserve's ongoing CRO partner, Fuel Made continuously optimizes the site to make that path smoother and convert more visitors. This case study highlights three of our team’s recent optimizations that improved the site.

+28% add-to-cart rate
+73% revenue per visitor
+11% conversion rate

A woman and a child sit on a large gray sectional sofa in a bright living room, reading a book. The scene includes a light wood coffee table, beige curtains, framed wall art, and a potted plant.

Client	Home Reserve
Industry	Home furnishings
Website	homereserve.com

Fuel Made's Role

CRO
Experience Optimization
UX Design
Custom Development

RECENT WINS

A custom sectional builder built to feel effortless

We built a custom sectional builder that lets shoppers drag, rotate, and arrange modules into their own layout, with a running subtotal that updates as they go. It's a complex piece of front-end engineering designed to feel simple on the surface, allowing customers to lay out a sectional that fits their room without guesswork.

A/B testing the navigation

Because navigation shapes how shoppers find products, it's a critical piece to get right. We designed and tested this alternative layout, which lifted conversions by 11%.

You guys are absolute rockstars.

Mackenzie Caudill Chief Revenue Officer

A clearer, step-by-step configurator

We added clear numerical step indicators to the configurator form so shoppers always knew where they were in the build and how many steps were left. Reducing that uncertainty made the experience feel more guided. The test lifted ATC rate by 28% and revenue per visitor by 73%.