Dramatic wins across the conversion funnel

Totally Bamboo is a leading kitchenware brand known for pioneering the use of bamboo as a durable, sustainable alternative to traditional materials. Since rebuilding Totally Bamboo’s Shopify site, we’ve continued to optimize the conversion funnel for even better performance. This case study highlights recent A/B testing wins across key pages, including the collection, product, and homepage.

+44% homepage conversion rate
+23% collection page conversion rate
+25.8% mobile PDP revenue per visitor

Colorful pepper grinder held by a person with a blurred background

Client	Totally Bamboo
Industry	Kitchenware
Website	totallybamboo.com

Fuel Made's Role

CRO
Ecommerce Strategy
UX Design
Custom Development
Experience Optimization

Old homepage from Totally Bamboo with product images and text on a white background

Before

Homepage highlighting Baltique Colored Birch Wood Utensils with images of utensils and a 'Shop Now' button.

After

Recent wins

Homepage

Integrating customer reviews directly into the homepage hero significantly strengthened first-impression trust. The winning variant delivered a 44% lift in conversion rate, a 51% boost in revenue per visitor, and increased AOV. This addition of social proof also encouraged more users to explore the site, raising hero CTR by 20%.

Collection

We defaulted collection filters to closed (rather than open) and found this increased conversions by 23%. This told us that having all filters opened was visually overwhelming. Defaulting to closed makes it easier for users to view the available filter types and decide where to engage.

Product

On mobile PDPs, we tested moving the product name, price, and reviews above the main product image to reduce scrolling friction. The winning variant drove a 25.8% lift in revenue per visitor, supported by a higher AOV. This layout shift proved that reducing scrolling to prioritize key info can meaningfully boost mobile performance.