Sales with style: Our full-funnel email strategy that doubled revenue for Satchel & Page

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The challenge

Founded in 2012, Satchel & Page sells handcrafted leather goods that are as stylish as they are functional. Inspired by the classic aesthetic of the 1940s, the brand’s unique personality is evident across its marketing presence. Facing rising costs and a shifting Facebook advertising landscape, Satchel & Page teamed up with Fuel Made to enhance their email marketing strategy. 

Together, we established the goals of growing email lists, boosting sales, and increasing overall engagement from the brand’s online audience. We also set out to build hype around November deals, hoping for Satchel & Page’s most successful Black Friday to date.

What We Worked On

  • Strategy
  • Copywriting
  • Visual Design
  • List Growth
  • Full Service Email Marketing

Ready to level up?

Our approach

After a Facebook ad update had a negative effect on top-of-funnel traffic, we helped Satchel & Page capture more leads by transitioning to a robust pop-up and email strategy. This gave customers a more engaging, full-funnel experience. 

After building a warm list of email subscribers, we deployed a 6-part welcome email flow to strengthen user relationships and prepare them for the holiday deals. These emails educated customers about their products, shared reviews, showed behind-the-scenes, and recommended various types of bags.


By implementing an optimized pop-up design, Satchel & Page was able to double the amount of captured email addresses. This turned out to be much more valuable than capturing cold users from Facebook. 

It’s safe to say that we achieved the goal of having a big Black Friday, as revenue grew by 57% compared to the previous November. In fact, nearly half of all holiday revenue came from email marketing. 

The success didn’t stop after the holiday season. Our continued lead capture systems, email flows, and optimized designs have ensured ongoing return on investment. Our revamped email marketing efforts now contribute to 36% of Sachel & Page’s annual revenue. 

Ready to work with us?