To build brand awareness, we created lookalike audiences from SAS NOLA’s top buyer segments. Targeted ads directed users to a landing page where they could share their email and phone number. These highly engaged users were entered into a distinct welcome flow. 

Since many of the users would be unfamiliar with the brand, these flows were designed to educate and build trust. Rather than pushing for a quick sale, we effectively guided potential customers through a carefully orchestrated email and SMS series.

For customers who added shoes to their carts but showed signs of leaving before purchasing, they received a popup message from SAS NOLA’s owner offering free personal shopping assistance in exchange for an email address. This approach not only enhanced the purchase experience with a personal touch, but also significantly reduced the rate of cart abandonment.

Since the customer journey doesn’t end after a sale is made, we implemented several strategies to drive retention and repeat purchases. To keep customers engaged with the brand and generate valuable social proof, we deployed a fun message that encouraged them to write a review. The request included helpful instructions on how to take a great photo of the new shoes. 

As part of our winback flow, unengaged customers received personalized letters in the mail to help reignite interest. We also assisted SAS NOLA with launching a membership program that offered exclusive perks and credits. We optimized email and SMS notifications to inform members of their benefits and instill a sense of community. 

This case study highlights the importance of a well-executed omnichannel strategy. By leveraging Klaviyo’s email and SMS capabilities, we were able to help SAS NOLA achieve significant growth.