Clutter to clarity: How we boosted sales for LOOV by 43%

DESIGN + DEVELOPMENT Visit Site

LOOV has been helping people get their daily dose of superfoods since 2008. These organic offerings come from Nordic forests, where the unique climate allows berries and herbs to develop high levels of antioxidants. Thanks to freeze-drying technology that preserves the nutrient content of these products, customers all over the world can enjoy their wellness benefits.

The challenge

Conversion rate: Users on the old LOOV site were dropping off at key sections, leading to a low conversion rate. This meant that some of the brand’s most important messaging wasn’t being communicated effectively. We needed to keep users engaged throughout the conversion funnel.

Outdated design: The site’s old-school design did not align with the brand’s premium offerings. In the highly competitive superfood market, LOOV needed a site that built trust and reflected the high standards of their products.

Content overload: The content on the site was cluttered and extremely text-heavy. This was overwhelming for users and made it difficult for them to find key information. This issue was especially prevalent on smaller screens such as mobile phones.

what we worked on

Ecommerce Strategy
Custom Development
UX Design
CRO
Content Strategy

Our approach

Restructured product pages: To combat the high drop-off rates, we reorganized content on PDPs to highlight noteworthy information like product benefits and shipping details. We also added a sticky CTA so users could add items to their cart at any point while scrolling the page.

Modernized design: We updated the look and feel of the site in a way that was easily digestible. The redesign aimed to communicate LOOV’s premium quality, unique Nordic sourcing, and brand values quickly.

Streamlined navigation: We improved the mobile experience by removing low-engagement clutter and streamlining the content hierarchy. We also made the navigation more engaging by adding personalized content blocks like social proof and a product quiz.

Ready to level up?

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I am again super impressed about your service and the whole Fuel Made team! It’s so rare these days to find a partner who really cares and also has this type of expertise.