We updated cocokind’s product page to make it easy for customers to decide if the product was right for them. By calling out product specifics in tabs, like solution for, how to use and ingredients, customers gain a better understanding of the product's benefits without overwhelming them with too much information at once. The result is an 80% reduction in PDP bounce rate.
To create a less-disruptive shopping experience, we added in an AJAX shopping cart, which includes product recommendations for an easy one-click upsell. The result is an 8% increase in cocokind's average order value.
Strong lifestyle imagery and user generated content was added across cocokind’s new site design to build trust on their products and to give visitors a true sense of what results can look like.
These changes helped boost cocokind's overall conversion rate by 72%, with homepage conversions increasing by 148%.