Design + Development
A focus on the brand experience brings a bold vision to life for these insanely comfortable Apple Watch bands


The Challenge
What started out as a class project turned into a highly successful Shopify store. Selling insanely comfortable Apple Watch bands, Braxley was ready to evolve their website experience and send their visitors on a seamless and thoughtful journey. The goal was to show off their spunky and stylish products, while highlighting the very values that made their bands a cult favorite.
The Approach
Braxley Bands aims for everyone to live with originality, and it was important for the new site design to reflect this core value. With so many competitors in the Amazon market, it was important to create a strong enough site experience to persuade users to buy from them directly. We did this by zoning in on their brand experience, highlighting their core differentiators, and making it as easy as possible for visitors to hit buy once they land on the site.Â
- UX Design
- Visual Design
- Email Marketing
- Custom Development
- Experience Optimization


"OUR NEW SITE IS LIVE.
I love it so much."




Highlights
The homepage is typically seen as the face of the online storefront, and in the case of Braxley Bands, this couldn’t be more true: the majority of their visitors first arrive here.
That’s why a bold homepage that speaks to key product benefits was a no-brainer. Features like machine washable, extremely stylish (basically art) and incredibly comfortable help visitors understand straight away what makes this product so unique.

