Strategic upselling that gave Jonas Paul a 19% revenue lift

Jonas Paul makes shopping for children’s eyewear a fun, stress-free experience. Since rebuilding the brand’s online store, we’ve identified several revenue-driving improvements through continuous CRO testing. This case study highlights a test that delivered significant results. 

  • +8% conversion rate
  • +19% revenue per visit
Client Jonas Paul
Industry Eyewear
Website jonaspauleyewear.com

Fuel Made's Role

  • CRO
  • UX Design
  • Ecommerce Strategy

Hypothesis

We hypothesized that moving the mobile upsell section above the checkout CTA would make it easier for users to find related products and add them to their cart. We decided to run a test with a variant that put this new upsell design in action. We also collapsed the products inside an accordion so there wouldn’t be too much friction before the CTA, giving customers the option to view more products if they’d like.  

Results

  • +8% Conversion rate
  • +19% Revenue per visit

The variant drove a higher conversion rate and AOV, ultimately delivering a 19% lift in revenue per visit.

This test reinforced an important insight: shoppers are most ready to buy once they’ve added items to their cart. By surfacing relevant product suggestions just before checkout, we ensured customers could easily discover and purchase everything they needed.

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