Takedown’s redesign that boosted conversion rate by 50%

Takedown Sportswear began as a wrestling academy in 2006 and has since grown into a full-scale manufacturer of custom apparel across multiple sports. When their old website could no longer keep up, the Takedown team partnered with Fuel Made to create a redesigned site with improved UX and stronger conversion performance.

+50% conversion rate
+38% add-to-cart rate
+82% total sales

Client	Takedown Sportswear
Industry	Apparel, Sporting Goods
Website	takedownshop.com

Fuel Made's Role

CRO
UX Design
Content Strategy
Visual Design
Ecommerce Strategy

the challenge

Clunky navigation blocking conversions

Despite high traffic and strong brand partnerships, customers weren’t making it smoothly through the funnel. The site’s outdated navigation created friction and lost revenue opportunities.

Underutilized product catalog

With more than 2,000 SKUs, shoppers struggled to find what they needed. Takedown needed a way to make its extensive catalog more accessible and intuitive.

Missed opportunities to increase order value

Without effective cross-selling and product education, customers weren’t consistently adding complementary items to their carts, limiting overall sales growth.

our approach

Conversion-focused redesign

By analyzing user data and on-site activity, we rebuilt the experience around clear user pathways and streamlined checkout. Within six months of launch, conversion rates rose by 50%.

Smarter cross-selling strategies

We introduced related product prompts and “complete your kit” options, allowing users to add items without leaving the page. These AOV-boosting strategies drove an 82% lift in total sales.

Simplified navigation for 2,000+ SKUs

A refined mega menu and improved navigation made the large product catalog easy to explore, helping customers find the right gear faster.

Results

+50% Conversion rate
+38% ATC rate
+82% Total sales

Takedown’s redesign that boosted conversion rate by 50%

Fuel Made's Role