Turning traffic into dollars: How we helped Baloo increase conversions by 33%

Baloo Living is known for its lifetime-quality bedding and home goods designed to promote relaxation and comfort. Despite thousands of 5-star reviews, their website wasn’t converting at the level it should. That’s when they partnered with Fuel Made for a full rebuild focused on CRO and UX design.

+33% conversion rate
+38% add-to-cart rate
+10% revenue per session

Client	Baloo Living
Industry	Home & Interiors
Website	balooliving.com

Fuel Made's Role

UX Design
Visual Design
Experience Optimization
Custom Development
Ecommerce Strategy

the challenge

Gap between add-to-cart and conversion rates

Baloo was seeing plenty of traffic and carts being filled, but many shoppers weren’t completing checkout. This drop-off meant revenue was being left on the table.

Slow page load times

Pages loaded too slowly and were hurting conversions. Even a one-second delay can cut conversions by 7%, making this a critical issue.

Lack of pricing transparency

Unexpected shipping and tax costs were causing cart abandonment. Customers needed a clearer picture of their total purchase cost earlier in the funnel.

Promotional banner for healthy, sustainable living with lifestyle images and text.

our approach

Optimized product pages

Since most traffic landed on PDPs, we streamlined page content to help new visitors navigate easily while providing return customers with a richer shopping experience.

Faster site speed

We tackled load time issues head-on, making the site faster and smoother to reduce friction and keep shoppers moving toward checkout.

Enhanced pricing transparency

We updated the checkout flow to clearly communicate costs like shipping and taxes, reducing unpleasant surprises and boosting trust.

Results

+33% Conversion rate
+33% ATC rate
+10% Revenue per session

Weighted blanket with color options and price on a website page

Product page with images of a woman in pajamas and a product detail panel on a website.

Turning traffic into dollars: How we helped Baloo increase conversions by 33%

Fuel Made's Role

the challenge