The Shopify redesign that tripled Supply’s revenue

Leveling up

Supply came to us with a solid foundation: strong traffic, a high conversion rate, and steady growth year over year. The challenge? Taking something good and making it truly great.

Tight deadline ahead of a Shark Tank debut

With an upcoming national spotlight, Supply needed a new site built from the ground up on a short timeline. Every detail, from brand voice to UX, needed to be refined and executed flawlessly.

Elevated storytelling

We started with a deep brand discovery to clarify Supply’s voice and values. These insights shaped new copy and visuals that emphasized craftsmanship, quality, and authenticity to connect emotionally with shoppers.

Homepage focused on benefits and brand

Instead of leading with product specs, the homepage was redesigned to sell the benefits of the product, who Supply is, what they stand for, and of course why you should buy their products. This strategic shift increased homepage conversions by 126%.

Optimized mobile and product page experience

With over 70% of traffic coming from mobile, we streamlined the mobile journey and boosted page speed. On the product page, we restructured content to educate shoppers about what makes Supply’s single-blade razor unique, which led to a 101% lift in PDP conversions.