How an interactive customer experience helped drive up conversions by 13%

Peepers, a family-owned brand known for its stylish reading glasses, wanted to bring more fun and interactivity to their shopping experience. Partnering with Fuel Made, they aimed to surprise and delight customers while making it easier to find the perfect pair of glasses.

  • +13% conversion rate
  • -7% cart abandonment rate
  • +9% homepage conversions
Client Peepers
Industry Eyewear
Website peepers.com

Fuel Made's Role

  • UX Design
  • Visual Design
  • Ecommerce Strategy
  • Custom Development
  • Migration to Shopify Plus

The challenge

Interactive shopping experience

While Peepers had a loyal customer base, their site lacked the “wow” factor that matched their colorful brand personality. They needed a more engaging experience that captured attention.

Customers spending too long searching

Visitors often had trouble finding the right glasses quickly. The site needed a better way to educate and guide users to the products that best fit their needs.

I just wanted to say how great it has been to work with the Fuel Made team. The communication is amazing. The skill level is outstanding, and just overall it's been a great experience.
John Hart Ecommerce Manager

Our approach

Built the Perfect Pair Finder

We created an interactive “Perfect Pair Finder” that walks visitors through a short series of questions to match them with the ideal glasses for their needs—whether sunglasses, readers, or specific frame strengths.

Personalized the customer journey

We added personalization logic to remember past selections, such as preferred strength and color, giving returning shoppers a more tailored experience.

Focused on educational UX content

By providing relevant information at the right moments, we helped shoppers make confident decisions faster. This reduces friction and improves the overall browsing experience.

Results

  • +13% Conversion rate
  • -7% Cart abandonment rate
  • +9% Homepage conversions

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