Our full-funnel email strategy that boosted Satchel & Page's revenue by 57%

Founded in 2012, Satchel & Page sells handcrafted leather goods that are as stylish as they are functional. Inspired by the classic aesthetic of the 1940s, the brand’s unique personality is evident across its marketing presence.

36% annual revenue from email
+57% YoY revenue boost
2x capture rate

Client	Satchel & Page
Industry	Leather Goods
Website	www.satchel-page.com

Fuel Made's Role

Strategy
Copywriting
Visual Design
List Growth
Full Service Email Marketing

Email promoting real Italian leather products

the challenge

Reduced effectiveness of Facebook ads

An iOS update update had a negative effect on Facebook as a top-of-funnel traffic source.

Rising costs across operations

Facing an increase in product and shipping costs, a revamped marketing strategy was needed.

Need to scale profitably

The business needed marketing channels that would help them scale while maintaining overall profit margin.

We crushed it! Thanks to you and your team for pulling off the email launch.

Daniel Ralsky Founder, Satchel & Page

Our approach

Robust pop-up and email strategy

By implementing an optimized pop-up design, Satchel & Page was able to double the amount of captured email addresses. This turned out to be much more valuable than capturing cold users from Facebook.

6-part welcome email flow

After building a warm list of email subscribers, we deployed a 6-part welcome email flow to strengthen user relationships and prepare them for the holiday deals. These emails educated customers about their products, shared reviews, showed behind-the-scenes, and recommended various types of bags.