Blending our expertise with the vibrant branding of Kris Nations for a 412% CTR increase

We helped this jewelry brand get that first order from customers who opt-in to emails. In fact, the original welcome email’s click-through rate was 4.2% with a placed order rate of 2.1%. The new email has a click-through rate of 21.5% with a placed order rate of 15.7%.

+68% open rate
+412% click-through rate
+648% placed order rate

Client	Kris Nations
Industry	Jewelry
Website	krisnations.com

Fuel Made's Role

Strategy
Copywriting
Visual Design
List Growth

the challenge

Branded cohesion

The original email design failed to reflect Kris Nations’ colorful, playful aesthetic, leaving subscribers underwhelmed.

Offer presentation

The welcome discount was buried far below the fold, minimizing the impact of the most important conversion driver.

CTAs

Calls-to-action weren’t clear or compelling, making it difficult for shoppers to know where to click and shop.

Kris Nations product images and promotional text on a white background

Before

Collection of promotional emails with various designs and text from Fuel Made

After

Our approach

Vibrant branded design

We cleaned up the email layout and incorporated colors, typography, and visuals that aligned with Kris Nations’ energetic branding.

Engaging copy & value props

Our team wrote fun, on-brand copy while adding UGC and iconography to highlight Kris Nations’ unique value propositions and build trust.

Stronger conversion pathways

We elevated the welcome offer to the top of the email and introduced bold CTAs for each product, making the discount code and shopping actions unmistakable.

Results

+68% Open rate
+412% CTR
+648% Placed order rate

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