How SAS NOLA achieved 135x email marketing ROI

SAS NOLA, a family-owned New Orleans shoe retailer since 1976, is known for its ultra-comfortable footwear and personalized service. To bring that same experience online, they partnered with Fuel Made to elevate their email and SMS marketing. As a result, 40% of the brand's total revenue is now driven by Klaviyo.

  • 40% of online revenue from Klaviyo
  • 135x ROI from email
  • 37x ROI from SMS
Client SAS NOLA
Industry Footwear
Website sasnola.com

Fuel Made's Role

  • Strategy
  • Copywriting
  • Visual Design
  • List Growth
  • Full Service Email Marketing

the challenge

Limited online visibility

Despite strong in-store loyalty, SAS NOLA needed to expand its reach and create digital touchpoints to attract and nurture new customers.

Cart abandonment issues

Shoppers often left without purchasing, signaling a need for stronger engagement and personalized intervention.

Retention beyond the first purchase

The brand wanted to keep customers coming back while building community around its products.

Customer service pop-up

Our Approach

Customized welcome flows

We built lookalike audiences from top buyer segments, drove them to a signup landing page, and enrolled them into email/SMS welcome flows designed to educate, build trust, and nurture.

White glove cart abandonment support

Cart abandoners received a personalized pop-up message from SAS NOLA’s owner offering free personal shopping assistance. This human touch built confidence and reduced abandonment rates.

Retention-focused lifecycle marketing

We deployed post-purchase review requests with photo tips, winback letters mailed to inactive customers, and a membership program with exclusive perks.

Results

  • 40% Online revenue from Klaviyo
  • 135x Email ROI
  • 37x SMS ROI
Text guide on how to take a great photo for a product review with examples of photos of shoes.
Promotional graphic for The 1976 Membership with benefits listed on a blue background.

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