How do you make a fun brand ‘pop’ even more?

The founders of Popsmith, industry leaders in the popcorn world for over two decades, embarked on a mission to revolutionize the stovetop popcorn experience. Their groundbreaking Stovetop Popper reintroduced nostalgia and joy into households. This case study highlights how our team was able to enhance their email presence and deliver results.

Optimized email structure and design
Improved deliverability and accessibility
Increased engagement

Person cooking popcorn in a blue pot on a stove

Client	Popsmith
Industry	Food & Beverage
Website	popsmith.com

Fuel Made's Role

Full Service Email Marketing
Strategy
Copywriting
Visual Design

the challenge

Maintaining brand personality while improving performance

Popsmith already had a well-defined brand personality, but their email marketing strategies were not delivering the desired conversion, retention, and engagement rates. They needed help integrating their personality with results-driven strategies.

Standing out in crowded inboxes

With consumers receiving dozens of emails daily, Popsmith's emails were struggling to capture attention. Their designs, while visually appealing, lacked the elements needed to make them stand out among competitors.

Effectively communicating product value

While the brand had strong visual assets and a unique product, their existing emails did not effectively highlight key product features.

Popsmith email with video highlighting product features

Kudos to you and your team for the amazing work on our website and email flows. Your impact on our digital presence is truly remarkable.

Tal Moore Founder, Popsmith

Our approach

Email structure and design optimization

We optimized Popsmith's email structures using Klaviyo while maintaining the brand’s personality. We created accessible emails that will deliver consistently across a wide range of email service providers and devices

Incorporation of animation

We introduced animation into the email designs, such as popcorn kernels popping, to grab attention in crowded inboxes. These animations were used strategically to highlight CTAs and make the emails more engaging and memorable.

Enhanced product communication

We used GIFs and creative visuals to communicate the value of products, such as the Popper in the welcome series. This made the emails more interactive by showcasing the products in action.