A 72% increase in conversion rate across all devices in the first six months

cocokind is a superfood-based skincare brand known for clean, conscious, and accessible beauty. With rapid growth on the horizon, they needed a website that could scale while clearly communicating their mission.

+72% increase in overall conversion rate
+148% increase in homepage conversions
–80% reduction in PDP bounce rate
+8% average order value

Client	cocokind
Industry	Skincare
Website	cocokind.com

Fuel Made's Role

UX Design
Visual Design
Email Marketing
Custom Development
Conversion Rate Optimization (CRO)

The challenge

Scalable, conversion-optimized site

As cocokind’s popularity grew, their existing website struggled to keep up with increasing traffic and customer needs. They needed a site that could handle growth while delivering clear, accessible product information.

Product education and decision support

Shoppers needed help finding the right skincare products without feeling overwhelmed. The previous site design lacked a structured way to communicate product benefits, usage, and ingredients effectively.

Branded design

cocokind’s mission to promote clean, inclusive beauty wasn’t fully reflected in their old design. They wanted a visual identity that showcased their authenticity and built trust through real customer experiences.

Our approach

Clear, educational product pages

We redesigned product pages to help customers decide if a product was right for them. Tabs like “Solution For,” “How to Use,” and “Ingredients” made information easy to navigate. This led to an 80% drop in PDP bounce rate.

Seamless cart and upsell experience

To reduce friction, we implemented an optimized cart featuring relevant product recommendations. This created a more natural upsell experience and boosted average order value by 8%.

Lifestyle imagery and UGC integration

Strong lifestyle imagery and user-generated content were added across cocokind’s new site design to build trust in their products and give visitors a true sense of what results can look like.