More conversions through clean design

Franklin’s Gourmet Popcorn came to us looking to improve their website experience and increase conversions. With a goal to modernize their storefront, we focused on refining their design, cleaning up the navigation, and optimizing the product pages to guide customers seamlessly through the buying journey.

  • Cleaner navigation
  • Improved conversion flow
  • Enhanced UX through modern design and hierarchy
Homemade popcorn
Client Franklin’s Gourmet Popcorn
Industry Food & Beverage
Website franklinspopcorn.com

Fuel Made's Role

  • Ecommerce Strategy
  • UX/UI Design
  • Custom Shopify Development
  • CRO
Couple making popcorn with a Franklin's Popcorn product display overlay

The challenge

Cluttered navigation experience

The previous mega menu used inconsistent link styles and competing visual elements, creating confusion for shoppers and burying key product categories.

Low-performing product pages

Product detail pages lacked clarity, visual balance, and strong CTAs. Information was spaced too far apart, and customers struggled to find key product details near the point of purchase.

Need for a cohesive brand presentation

The overall design felt outdated and visually overwhelming. Franklin’s wanted a more unified look that better represented their brand.

Franklin's Popcorn website before Fuel Made with product images and 'Shop Now' button on a dark blue background
Website page for Franklin's Popcorn with a megamenu and product listings.
Thanks to the Fuel Made team for the awesome suggestions here. They nailed it.
Dave Strickland President, Franklin's Gourmet Popcorn

Our approach

Streamlined mega menu design

We consolidated all shop links into a single, organized menu with clear hierarchy. Bold headlines differentiated collection groups from product links, while featured “money makers” were highlighted with consistent styling to draw attention.

Optimized product detail layout

We reorganized product information using accordion sections and placed value props closer to the “Add to Cart” area. Improved CTAs, cleaner quantity selectors, and thumbnail image galleries made the buying process more intuitive and visually appealing.

Modernized visual system

By refining typography, spacing, and color hierarchy, we gave the website a polished look and feel.

Results

  • Cleaner navigation
  • Improved conversion flow
  • Enhanced UX through modern design and hierarchy
Product page for 'Movie Theater Popcorn At Home Bundle' before Fuel Made's work with packaging on a website interface.
Franklin's Movie Theater Popcorn At Home Bundle product page after design improvements by Fuel Made.

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