Standing out in a crowded market
With so many competitors in the Amazon market, it was important to create a strong enough site experience to persuade users to buy from them directly.
Communicating brand values
We wanted visitors to gain a good sense of who Braxley is as a brand, and what they stand for. On the homepage, we call out their mission to plant 100,000 trees. This allows readers to connect with the story while giving them another reason to buy.
Creating a seamless shopping journey
As most visitors landed on the homepage, the site also needed to quickly speak to comfort, style, and value while guiding users toward an effortless purchase.
