Shopping for children’s eyewear with ease

Shopping for children’s eyewear presents some unique challenges. Our engagement with Jonas Paul began with the goal of addressing them.

We were engaged for a complete overhaul of their online store. This included rethinking and reworking the conversion funnel. We also focused on updating customer flows throughout the site.

+32% average order value

Client	Jonas Paul
Industry	Eyewear
Website	jonaspauleyewear.com

Fuel Made's Role

Accessibility Compliance
Content Strategy
UX Design
Custom Development
Experience Optimization

the challenge

Unique complexities of children’s eyewear

Parents need clear information, easy navigation, and confidence in their purchase.

Outdated customer journey

The existing site lacked an intuitive funnel, especially around key features to help customers make purchase decisions. Important payment and insurance information was also hard to find or understand.

Lack of content flexibility

The Jonas Paul team needed more agile tools to support campaigns and explain product benefits, but the old system was too rigid.

Home try-on kit packaging with eyeglasses on a beige background

Jason Allen President, Jonas Paul Eyewear

our approach

Custom Home Try-On Kit builder

We redesigned the entire flow of the kit builder, making it easier and more engaging for users to explore styles and feel confident about ordering.

Flexible content modules

To give Jonas Paul marketing flexibility, we built reusable page sections so their team could quickly launch evergreen or campaign-specific landing pages.

Content clarity and accessibility

We also designed pages to explain complex topics like FSA/HSA payments and ensured every step of the shopping experience met accessibility best practices.

Results

+32% AOV

Woman and child cooking together in a kitchen

Shopping for children’s eyewear with ease

Fuel Made's Role

the challenge