The challenge
Baloo Living, known for their lifetime-quality bedding and home goods, struggled with an online experience that didn’t reflect their high standards. Despite thousands of 5-star reviews and happy customers, their website's performance was lagging.
Our analysis identified a significant gap between the add-to-cart rate and conversion rate, especially among new users. Slow page load times further hampered their success. We needed to improve the conversion funnel to turn new visitors into lifelong customers.
Our approach
Optimizing product pages: Since most traffic landed directly on product pages, we focused on optimizing the PDP content to streamline navigation for new visitors and enhance the experience for return customers.
Improving page load speed: We targeted load times, knowing that even a 1-second delay can cut conversion rates by 7%. Baloo’s initial load times were far from optimal, so this was a key area for improvement.
Enhancing pricing transparency: Unexpected costs, like shipping and taxes, are a leading cause of cart abandonment. We added more transparency throughout the conversion funnel to ensure customers were well-informed, reducing surprises at checkout.
