It was a very good year: Our team’s favorite email projects from 2023

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2023 was another amazing year for our email marketing clients. And for us! We enjoyed every minute of building emails for these exciting and innovative brands. It’s hard to pick favorites but we wanted to share a few project highlights from last year. Check them out!

Wildflower Cases

Women posing with Wildflower phone cases

Wildflower Cases is a trendy brand known for its eclectic and fashion-forward designs. Catering to the style-conscious generation, their phone cases feature unique patterns, vibrant colors, and eye-catching graphics that can add a touch of personality to any device.

Wildflower email designs

Even though we had only just onboarded with Wildflower in Q3, we had a very successful BFCM push. We’re excited to fine-tune their brand voice and develop more creative concepts to take their email marketing to the next level. 

“The goal of any copywriter is to get your point across in as few words as possible. Wildflower forced me to flex that muscle and gave me the opportunity to tap into my inner Gen Z.” - Priscilla, Copywriter


CannonKeys keyboard products

Our team loved creating the email branding for CannonKeys, a company that sells custom mechanical keyboard kits and accessories. We wanted to come up with something outside the box for a brand that highlights creativity and encourages self-expression. Such a unique product called for even more unique email designs.  

CannonKeys emails done by Fuel Made

“I felt that the Neubrutalist design style was a great fit for their brand. Not only is this style highly illustrative and unique within the email space, but this approach actually highlights typography which can steer the viewer’s attention toward the messaging.” - Lauren, Senior Designer


ChessUp email marketing examples

From regular flows to BFCM specials, we boosted ChessUp’s email conversions and attributed revenue with clever copy, clean designs, and valuable product info. Our team helped get their email open rates, click rates, placed order rates, and revenue per recipient all above industry medians.

“Never thought I’d write copy for a brand that pitched their product on Shark Tank, so this is definitely one of my biggest highlights of the year.” - Priscilla, Copywriter 

American Tall 

A couple wearing American Tall clothing

With a commitment to quality and fit, American Tall caters to–you guessed it–tall individuals looking for tailored, fashionable clothes. Since this brand’s threads are expertly crafted to provide both comfort and style, we designed emails to reflect that. 

American Tall discount emails

Creating these custom HTML blocks allowed us to be more nimble with our builds—reducing the email size while maintaining design aesthetics.

“It's always exciting when we're able to innovate for a client's builds to help their overall customer experience.” - Ansley, Analyst

Green Philosophy Co.

Green throw blanket

Green Philosophy Co. is a nature-inspired home decor brand known for their succulent and plant-themed pillows and blankets. We updated their flows to include new products, as well as refreshed the persona of their ideal customer.

GPC email flow

GPC is actually a repeat client so I already had Fuel Made’s incredible work as a solid foundation. I found it especially rewarding to help create and maintain an email vibe that was as warm and lovely as their nature-inspired plush.” - Jeanne, Copywriter 

Garden For Wildlife 

Cardinal bird in berry tree

Working with Garden For Wildlife has been a rewarding experience as we further their mission to protect wildlife through native plants. We particularly enjoy all the images of brightly colored flora and fauna that we get to incorporate into every campaign. These emails were another perfect opportunity for building custom HTML blocks that could be integrated into our editor-built emails.  

Fuel Made's Garden for Wildlife email work

“For Garden For Wildlife, I was able to work with devs to create a custom cart content block for abandoned cart emails. In creating the HTML block, we were able to marry function and design.” - Ansley, Analyst

Let’s level up your Klaviyo email and SMS marketing

When you work with our email marketing team, you get a dedicated group of experts who will help you strategize, write, design, and build all of your campaigns and flows. 

If you’re ready to take your email marketing from in-house and into the hands of a team of dedicated experts, you can take a deeper dive into what we do, or, check out a few more projects we’ve done for our rad clients.