How do you ‘grow’ engagement?
The challenge
We partnered with Live Bearded, a brand all about helping men care for their beards with high-quality grooming products.
As their product range grew, we noticed their original product-focused featured collections module wasn’t hitting the mark. We believed a category-focused design could better showcase their expanded offerings.
We compared the original product-focused design on the homepage against a new category-focused design, aiming to boost engagement without sacrificing conversions.
The results
Visitors who saw the updated design converted at a 3% higher rate and engaged with the featured collections section 80% more than those who saw the original!
We ran this test for more than three weeks to ensure there was nothing flukey about the data. Our testing system reported 100% confidence in the variant, giving us the green light to call the test in favor of our new design. We then optimized the site to send all traffic to the winner.
This just goes to show how important it is to understand what customers want and make smart, data-driven choices—something our team at Fuel Made is pretty good at.
Want results like Live Bearded? Let’s chat!
