Velour Beauty saw a 53% increase in monthly sales volume. Here's how they did it.

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The challenge

Velour has flourished on innovation - they were the first company to sell custom lashes online, and their growth has evolved from this personalized shopping experience. Though they had a strong online presence, their technology wasn’t supporting their true potential. It was time for a new store, on a new platform, and they were ready to put customization at the heart of their online shopping journey.

Our approach

We simplified the overall shopping journey, updating Velour's UX to be more intuitive and to better help shoppers find what they are looking for. The result is a dynamic, and personalized ecommerce experience, beautifully designed and positioned for growth.

What We Worked On

  • UX Design
  • Ecommerce Strategy
  • Experience Optimization
  • CRO
  • Custom Development
  • Migration to Shopify Plus
  • growth in monthly sales volume


  • increase in Average Order Value


  • increase in Desktop Conversion Rate



Velour doesn’t just sell eyelashes–they help you find the perfect pair. We created a new Lash Guide, an interactive tool that helps users decide which eyelash set fits the shape of their face. Visitors answer questions related to face structure and lash volume, to receive lash recommendations from Velour’s very own lash experts.

We also updated their Custom Lash Builder to become a more simple, unified experience. We created an interactive lash viewer that updates when customers make any selection - all in real-time. Visitors easily navigate through different styles to create their unique, handcrafted eyelashes: round or flared shape, straight or cross-cross pattern, full or whispie design. The result is a 51% decrease in bounce rate on the lash builder page.