Velour doesn’t just sell eyelashes - they help you find the perfect one.
This personal touch has fueled Velour’s success, and lash education plays a key role in their conversion process.
Velour's innovative Custom Lash Builder had a high abandonment rate, so we decided to remove any information that wasn't essential to the process, including educational elements. Education was still necessary in the buying process, so we created a new, separate Lash Guide. This guide is a fun, interactive tool which helps users decide which eyelash fits the shape of their face.
Visitors answer questions related to face structure and lash volume, to receive lash recommendations from Velour’s very own lash experts.
The result: A highly-personalized experience that walks the customer through the information they need to make a decision.