Velour doesn’t just sell eyelashes–they help you find the perfect pair. We created a new Lash Guide, an interactive tool that helps users decide which eyelash set fits the shape of their face. Visitors answer questions related to face structure and lash volume, to receive lash recommendations from Velour’s very own lash experts.
We also updated their Custom Lash Builder to become a more simple, unified experience. We created an interactive lash viewer that updates when customers make any selection - all in real-time. Visitors easily navigate through different styles to create their unique, handcrafted eyelashes: round or flared shape, straight or cross-cross pattern, full or whispie design. The result is a 51% decrease in bounce rate on the lash builder page.