Design + Development
Velour Beauty saw a 53% increase in monthly sales volume. Here's how they did it.
The Challenge
Velour has flourished on innovation - they were the first company to sell custom lashes online, and their growth has evolved from this personalized shopping experience. Though they had a strong online presence, their technology wasn’t supporting their true potential. It was time for a new store, on a new platform, and they were ready to put customization at the heart of their online shopping journey.
Our Approach
We simplified the overall shopping journey, updating Velour's UX to be more intuitive and to better help shoppers find what they are looking for. The result is a dynamic, and personalized ecommerce experience, beautifully designed and positioned for growth.
- UX design
- Ecommerce strategy
- Experience optimization and CRO
- Custom Development
- Migration to Shopify Plus
"Thank you for always recommending really cool apps for us to implement and being so transparent with your business. We truly do consider you guys an extension of our team."
Highlights
Velour doesn’t just sell eyelashes–they help you find the perfect pair. We created a new Lash Guide, an interactive tool that helps users decide which eyelash set fits the shape of their face. Visitors answer questions related to face structure and lash volume, to receive lash recommendations from Velour’s very own lash experts.
