With a large assortment of products in their catalogue, Umbra has a unique opportunity to stand out in how shoppers find what they need. We transitioned to a strong search app that gives them the ability to filter easily, and focused on creating collection pages that show shoppers relevant products with enough information they feel encouraged to click through to product pages.
To prevent an overwhelming amount of content on product pages, we focused on condensing descriptions and using tabs to present important product information (like dimensions) in a digestible way. We also gave stronger prominence to related items shoppers might be interested in to encourage them to keep shopping.
With a high cart drop-off rate, we moved to add quick pay options, while also calling out customer-centric policies like shipping and return policies throughout the site so shoppers aren’t surprised when they hit checkout.
Thanks to Shopify Plus, Umbra cloned multiple stores with ease, allowing them to seamlessly sell in various countries.