Strategic upselling that gave Jonas Paul a 19% revenue lift

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Jonas Paul makes shopping for children’s eyewear a fun, stress-free experience. Since rebuilding the brand’s online store, we’ve identified several revenue-driving improvements through continuous CRO testing. This case study highlights a test that delivered significant results. 

Hypothesis

We hypothesized that moving the mobile upsell section above the checkout CTA would make it easier for users to find related products and add them to their cart. We decided to run a test with a variant that put this new upsell design in action. We also collapsed the products inside an accordion so there wouldn’t be too much friction before the CTA, giving customers the option to view more products if they’d like.  

what we worked on

  • CRO
  • UX Design
  • Ecommerce Strategy

Results

The variant saw increased conversion rate and AOV, resulting in 19% higher revenue per visit. Shoppers are most ready and willing to buy when they have items in their cart. This test proved that showing them related products just before they click the checkout button can ensure they get everything they need. 

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  • Conversion rate

    +8%

  • Revenue per visit

    +19%

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