How changing Satechi's lead capture offer boosted capture three folds

Satechi, known for its sleek, Apple-compatible tech accessories, wanted to convert more site visitors into direct customers rather than losing them to Amazon. By rethinking their lead capture offer, we helped them triple their email capture rate and boost conversions from new visitors.

3x more email captures
1.3x more same-session conversions
1.3x more conversions via welcome email

Client	Satechi
Industry	Consumer Electronics
Website	satechi.net

Fuel Made's Role

Copywriting
Visual Design
List Growth
Full Service Email Marketing

Promotional graphic with laptop, phone, and accessories on a white background with text overlay.

Before

Promotional email for USB-C to USB-C cable with a free offer and product details.

After

The challenge

Low engagement from a generic offer

Satechi’s 10% off pop-up discount wasn’t converting visitors at the desired rate. The offer was common and uninspiring—something shoppers had seen countless times before.

Direct sales vs Amazon

As a brand often competing with Amazon listings, Satechi wanted to strengthen its relationship with customers by driving more direct traffic and creating a compelling reason to buy on-site.

Promotional webpage for a cable offer with a limited time discount and activation code entry.

Fuel Made provided us with great recommendations when we needed advice on how to build out the site so the whole experience was painless.

Josh Slavin Digital Marketing Manager

Our approach

Tested a high-value, tangible offer

We decided to give new subscribers a free cable ($12.99 value) with their first purchase. Receiving a free product is more tangible and more exciting.

Optimized pop-up design and messaging

We crafted compelling copy and visuals that emphasized the immediate benefit of the offer. Customers could see themselves making use of this item and better grasp the value.

Strengthened post-capture engagement

New subscribers were funneled into a welcome email flow reminding them of their free gift and encouraging their first purchase, resulting in higher open and conversion rates.