How we recover 20% of Braxley Bands' Abandoned Carts

Braxley Bands isn't only about selling the world's most comfortable Apple Watch bands. They're out to give you the most quirky shopping experience possible. Take a look at their store. This 80s and 90s-inspired design is full of surprises.

Braxley Bands' personality is funny, edgy, culturally-relevant, and upbeat. They are unashamedly themselves and embrace their weirdness. So their cart recovery emails had to be all of that too!

Start clicking to see how we translated their personality into a flow that recovered 20%*(!) of all abandoned carts.

*Their old flow converted at 8.45% and industry average is between 7-10% recovery rate.

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New Abandoned Cart Flow

46%
Average Open Rate
11%
Average Click-Through Rate
20%
Overall Recovery Rate

Old Abandoned Cart Flow (2 emails)

46%
Average Open Rate
6%
Average Click-Through Rate
8%
Average Recovery Rate