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How we recover 20% of Braxley Bands' Abandoned Carts

Braxley Bands isn't only about selling the world's most comfortable Apple Watch bands. They're out to give you the most quirky shopping experience possible. Take a look at their store. This 80s and 90s-inspired design is full of surprises.

Braxley Bands' personality is funny, edgy, culturally-relevant, and upbeat. They are unashamedly themselves and embrace their weirdness. So their cart recovery emails had to be all of that too!

Start clicking to see how we translated their personality into a flow that recovered 20%*(!) of all abandoned carts.

*Their old flow converted at 8.45% and industry average is between 7-10% recovery rate.

Braxley Bands Abandoned Cart Emails 1 Braxley Bands Abandoned Cart Emails 2 Braxley Bands Abandoned Cart Emails 3 Braxley Bands Abandoned Cart Emails 4 Braxley Bands Abandoned Cart Emails 5 Braxley Bands Abandoned Cart Emails 6 Braxley Bands Abandoned Cart Emails 7 Braxley Bands Abandoned Cart Emails 8 Braxley Bands Abandoned Cart Emails 9 Braxley Bands Abandoned Cart Emails 10 Braxley Bands Abandoned Cart Emails 11 Braxley Bands Abandoned Cart Emails 12 Braxley Bands Abandoned Cart Emails 13 Braxley Bands Abandoned Cart Emails 14 Braxley Bands Abandoned Cart Emails Braxley Bands Abandoned Cart Emails 16 Braxley Bands Abandoned Cart Emails 17 Braxley Bands Abandoned Cart Emails 18 Braxley Bands Abandoned Cart Emails 19 Braxley Bands Abandoned Cart Emails 20 Braxley Bands Abandoned Cart Emails 21 Braxley Bands Abandoned Cart Emails 22 Braxley Bands Abandoned Cart Emails 23 Braxley Bands Abandoned Cart Emails 24 Braxley Bands Abandoned Cart Emails 25 Braxley Bands Abandoned Cart Emails 26 Braxley Bands Abandoned Cart Emails 27 Braxley Bands Abandoned Cart Emails 28 Braxley Bands Abandoned Cart Emails 29 Braxley Bands Abandoned Cart Emails 30 31 Braxley Bands Abandoned Cart Emails 32 Braxley Bands Abandoned Cart Emails 33 Braxley Bands Abandoned Cart Emails 34 Braxley Bands Abandoned Cart Emails 35 Braxley Bands Abandoned Cart Emails 36 Braxley Bands Abandoned Cart Emails 37 Braxley Bands Abandoned Cart Emails 38 Braxley Bands Abandoned Cart Emails 39 Braxley Bands Abandoned Cart Emails 40 Braxley Bands Abandoned Cart Emails 41 Braxley Bands Abandoned Cart Emails 42 Braxley Bands Abandoned Cart Emails 43 Braxley Bands Abandoned Cart Emails 44 Braxley Bands Abandoned Cart Emails 45 Braxley Bands Abandoned Cart Emails 46 Braxley Bands Abandoned Cart Emails 47 Braxley Bands Abandoned Cart Emails 48

New Abandoned Cart Flow

46%
Average Open Rate
11%
Average Click-Through Rate
20%
Overall Recovery Rate

Old Abandoned Cart Flow (2 emails)

46%
Average Open Rate
6%
Average Click-Through Rate
8%
Average Recovery Rate

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