One of our main goals of the redesign was to create a simple pathway for visitors to find the information they need to make a decision. With return visitors accounting for the majority of Bella Notte's revenue, we knew there was an opportunity to engage first-time shoppers.
We did this by adding collection categories to the homepage and making the navigation more intuitive. The result is a massive increase in their homepage – by 977%.
When it came to the product page, we wanted to give visitors insight into the elegant and bespoke nature of Bella Notte’s products, so we identified and called out key product differentiators. This gives visitors a sense of the quality of their products, emphasizing their unique craftsmanship, and has helped to boost their monthly sales by 48%.