Launch a high-converting Shopify site built for brands ready to scale beyond Amazon.

Keep more margin. Grow repeat customers. Own your channel.

Brands like yours choose Fuel Made

The Challenge:

You've nailed product–market fit on Amazon, but your DTC site isn't pulling its weight.

Marketplace fees eat 15–20% of your revenue. You don't own your customer data. And every paid click costs more than it earns.

Our Promise

Launch a conversion-optimized Shopify experience tailored to your supplement brand, built to:

Marketplace fees eat 15–20% of your revenue. You don't own your customer data. And every paid click costs more than it earns.

Earn trust

with transparency and compliance baked in.

Lift LTV

through subscriptions and seamless reordering.

Keep more margin

by owning your customer relationships.

Why this works for consumables

Conversion optimization + SEO baked in

Proven UX strategies across key pages.

Subscription growth

Turn first-time buyers into subscribers with frictionless pathways & personalized flows.

Compliance‑friendly storytelling

Sell confidently with educational, compliant content that converts.

Formulated for trust

Reviews, Q&A, and visual proof that overcome objections around efficacy, ingredients, and taste.

Email & SMS enablement

Retain customers with lifecycle strategies tuned for supplements.

Faster time‑to‑value

High-converting components already built. No guesswork or endless custom scope here.

Done-for-you site by Fuel Made's Shopify + CRO experts.

$20,000

Everything you need to convert customers, build trust, and grow subscriptions, without the $50K custom price tag.

New site built on Shopify, tailored to your brand
Conversion‑ready product detail pages
Optimized sections for subscriptions and reviews
Bundle/kit templates and upsell placements
Performance, accessibility, and mobile best practices

Additional options for growth

Email marketing on Klaviyo

Grow your list, drive repeat purchases, and nurture your audience into buyers

Copywriting

Upgrade your site with high-converting copy

Results

How we've helped supplement brands just like yours

Site redesign that allowed Batch to cut ad spend and capture more revenue

+ 39% Revenue per session
+ 25% Subscription sales
- 26% Ad spend reduction

Email marketing strategies that increased KPIs across the board

+ 215% Unique opens
+ 182% Campaign orders
+ 194% Campaign revenue

From Amazon-dependent to DTC revenue machine

+ 62% Revenue
+ 613% Conversion rate
+ 12% AOV

Optimized emails that drove clicks and purchases

+ 258% Open rate
+ 11% CTR
+ 33% Orders placed

Ready to be our next success story?

START A FREE AUDIT

What our clients say

The care and joy you infuse into our work together is just so wonderful. Our company continues to grow and help people on their healing journeys, and we couldn't do it without you steering the ship!

Natalie L. Marketing Communications Director @ Smidge

I am again super impressed by your service and the whole Fuel Made team! It's so rare these days to find a partner who really cares and also has this type of expertise.

Ahto Vegmann CEO and Co-Founder @ LOOV

How you can keep more profit

If marketplaces take ~15–20% on average, every order you shift to owned channels compounds margin and LTV. Our sites are designed to convert first‑time buyers, then graduate them to life-long subscribers.

Amazon vs DTC Profit Calculator

Estimate how much margin you could recover by shifting some Amazon orders to your own store.

$

Approximate monthly revenue from Amazon.

%

Most supplement brands lose 15–20% per order to Amazon.

%

Over time, brands often move 10–40% of orders to DTC.

Monthly revenue shifted to DTC

Annual revenue shifted to DTC

What's inside a high‑converting supplement product page

Above‑the‑fold clarity

Benefit‑first headline, key proof badges, reviews summary

Dose & ingredients

Transparent dosage info and ingredient breakdown that builds confidence

Trust drivers

Reviews, certifications, and social proof that overcome purchase hesitation

Choice architecture

Guided buying experience with bundles, subscriptions, and smart defaults

Conversion helpers

Sticky add-to-cart, urgency cues, and friction-free checkout flow

Education

Compliant, science-backed content that sells without making claims

Who this is for

  • Supplement brand ready to increase the value of your company
  • Clear product‑market fit; traffic acquisition working
  • Ready to break free of Amazon dependency and grow DTC
  • Looking for an expert team to do things right

We know you’re curious, so here are a few FAQs.

What kind of results can I expect?

While specific results will depend on what we’re measuring, the theme is designed to deliver benefits such as:

1. Higher conversion rates

2. Increased average order value (AOV)

3. Faster site speed

4. Better mobile optimization

5. Compliance with ADA/accessibility standards

6. Improved scalability and ease of use as your business grows

7. Full utilization of the latest Shopify features and technology

How fast can we launch?

Typical timelines are 2–6 weeks from kickoff to launch depending on scope.

Can we use our existing brand and content?

Yes. We’ll apply your branding and content to everything we do. If you need to refresh your brand or content, we can help with that too.

Do we have to migrate reviews?

We’ll import when feasible and implement structured data for SEO.

What if we need subscriptions?

We’ll build you a custom subscription widget that’s specifically optimized to convert more subscribers. Typical widgets are often buggy, slow down your site, and are not customizable. Our custom widget is more performant, more reliable, and easier to manage long-term. It works with any subscription app of your choosing.

How is this so inexpensive?

Our flagship website engagement (which we still offer, and have done so for many years) is a fully custom solution starting around $50,000 and is targeted at high 7- and 8-figure brands. 

For emerging brands that have yet to reach this level of growth, this cost can be a barrier for creating a high-end, optimized site. 

To address this need we used the same team who build world-class sites for our flagship clients, and had them design and build an opinionated set of starting templates that allow us to move much more quickly through a build. This reduces our #1 internal cost: labor. Which means we can pass those savings directly to you.

Ready to keep more margin and grow DTC?

Our Amazon lifeboat is here for you.

Book a call to get started

Limited availability each month to maintain quality.