Accepting applications through April 17th

Your email program should be your most profitable channel. Let's make sure it is.

A strategic audit + revenue roadmap for serious ecommerce brands — built from your data, delivered with an expert working session.

127+ brands have optimized their email revenue

Apply for the roadmap

See if you're a fit for our audit program.

What you get

A revenue roadmap with a clear path to execution.

Every deliverable is built from your actual data — so you know exactly what to fix, what to prioritize, and what the lift looks like.

Deliverability + list health report

Sender reputation + list health diagnosed — with specific fixes for each issue found

Segmentation + campaign taxonomy

The right segments, send cadence, and campaign structure for your list

ROI projection

Where your biggest revenue lift is hiding — and what it's worth

Campaign performance analysis

Creative + performance teardown of your last 12 months of sends

Core flows audit

Every automation reviewed, gaps identified, fixes prioritized

Testing roadmap

Sequenced A/B test priorities to accelerate learnings and compound gains

6-month optimization timeline

Month-by-month action plan — execution-ready

1:1 session with your senior strategist

90 minutes with the Klaviyo Master Elite expert who built your roadmap + live Q&A (recorded)

Free audit vs. this

Same deck they sent the last brand

Built from your actual data

Findings with no clear next step

Revenue-ranked action plan by actual lift potential

Ends with a sales pitch

Ends with a roadmap you can execute

Done in a day, forgotten in a week

Two weeks of expert work, built to compound

Why this isn't free

Most "free audits" are a sales tactic dressed up as value.

You get a surface-level checklist, a pitch deck, and a follow-up sequence.

This is a real strategic engagement. You're paying for senior expert time — a deep analysis of your actual data, honest prioritization, and a roadmap with a clear path to execution.

$5K is a rounding error against the revenue most email programs leave behind. This tells you exactly where yours is and how to get it. If there's a fit after the working session, we'll talk about what implementation looks like. If there isn't — you still walk away knowing exactly where your next revenue lift is.

Start the audit

Sneak Peek

Here's what the roadmap looks like

Real deliverables built for your brand.

Deliverability Snapshot

Deliverability Snapshot

Where you stand and what to do about it

Flow Revenue Projections

Flow Revenue Projections

Current performance vs. projected lift — by flow

Flow Strategy Blueprints

Flow Strategy Blueprints

The logic, sequencing, and messaging behind every core flow

Segmentation Framework

Segmentation Framework

The segmentation guide your campaign strategy has been missing

Creative Teardown

Creative Teardown

What's working in your campaigns, what isn't, and why

Roadmap Timeline

Roadmap Timeline

Your 30/60/90 day action plan — prioritized and sequenced

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Common discoveries

Every program we audit has revenue opportunities hiding in plain sight.

Here's what they look like.

Before

Ad spend working harder than the funnel receiving it

After

Subscriber capture + nurture sequences that earns back your ad spend

Before

Generic recovery flows for browse, cart, and checkout

After

Behavior-based recovery automations designed to convert your audience

Before

Over-sending without knowing it

After

Clean cross-flow logic that prioritizes the right message, every time

Before

Campaigns sent to standard engagement segments

After

Multi-behavior segmentation framework optimized for clicks and conversion

Before

Gut feeling flows could do more — no data to prove it

After

Clear lift projections by initiative so priorities are never a guessing game

Before

Unclear SMS ROI

After

Channel clarity — when SMS converts, and in what format

Sound familiar?

These issues are fixable. We'll show you exactly where and how.

Start the audit

Trusted by leading ecommerce brands

Our experts have generated millions in revenue for brands like yours.

Footwear
135x ROI from email
37x ROI from SMS
+40% of revenue from email
Supplements & Wellness
+215% Unique opens
+182% Campaign orders
+194% Campaign revenue

Top 1% Klaviyo partner

The Master Elite status is reserved for the most dedicated and effective Klaviyo agencies in the world. Less than 30 agencies are selected out of 6,500+ partners.

Klaviyo Master Elite

Testimonials

What our clients say

"You have been with us since the start, and the care and joy you infuse into our work together is just so wonderful. Our company continues to grow and help people on their healing journeys, and we couldn't do it without you steering the ship!"

Natalie Lavis

Marketing Director, Rosita

"We're SUPER HAPPY with everything that was delivered! Our new automated flows have dramatically improved retention and boosted BK Beauty's monthly sales, while giving us confidence that our investment with Fuel Made will continue to compound in value as we accelerate brand growth."

Paul Jauregui

Co-founder, BK Beauty

Ready to Grow?

Audit + Roadmap Investment

$5,000

One-time investment • No hidden fees

Includes 90-minute working session
See if you're a fit

We review each brand to ensure it's a fit, and only approve brands we can genuinely help.

Everything included

  • Complete deliverability + list health audit
  • 12-month campaign performance review
  • Testing roadmap with sequencing
  • ROI roadmap
  • All core flows analyzed + prioritized
  • Campaign taxonomy + segmentation
  • Send time optimization report
  • 90-minute 1:1 with your senior retention strategist

How it works

A simple 4-step process

From application to actionable roadmap in 3 weeks or less.

Apply

2 minutes

Fill out the quick intake form with your details and goals.

Qualification call

Within 2 business days

Brief call to confirm fit and answer any questions.

We audit + build your roadmap

~2 weeks

Deep dive into your data, flows, campaigns, and deliverability.

Working session

90 minutes

Live walkthrough of your roadmap + Q&A. Fully recorded.

Here to help

FAQs

Everything you need to know about the audit + roadmap.

Who is this for?

This is for ecommerce brands that already have an email program but feel like it's underperforming, or just don't have clear visibility into where the revenue is and where it's leaking. Most brands we work with are doing real volume, have a team managing email, but lack the strategic clarity to know what to fix first. If your email program feels reactive or messy, this was built for you.

What do I receive at the end?

You receive a complete strategic audit and revenue roadmap, built specifically from your data. That includes a deliverability and list health report, a 12-month campaign performance teardown, a full flows audit with prioritized recommendations, a segmentation and campaign taxonomy framework, a sequenced testing roadmap, ROI projections by initiative, a send time optimization analysis, and a 6-month implementation timeline. You also get a 90-minute recorded working session with the strategist who built it. Everything is formatted to be execution-ready, whether your team implements it or ours does.

How long does it take?

From application to completed roadmap is typically three weeks or less. Once you're approved, we schedule a brief qualification call within two business days. The audit and roadmap build takes approximately two weeks. Then we deliver everything in your live 90-minute working session.

Is this a sales pitch?

No. You're paying $5,000 for an honest analysis of your email program, not a deck designed to sell you on our services. The roadmap is built to be useful whether you implement it yourself, hand it to your current team, or decide to work with us. If there's a fit for implementation after the working session, we'll have that conversation, but it's never the point of the engagement. Plenty of brands take the roadmap and run with it on their own.

What email platform do I need?

The audit and roadmap are platform-agnostic. We'll dig into your program regardless of which ESP you're on. That said, Fuel Made is a Klaviyo Master Elite Partner, and if your data suggests a platform migration is the right move, we'll flag that as part of the roadmap with honest reasoning behind it. No pressure either way.

Do you implement the roadmap too?

Yes, and many brands choose that path. After the working session, if there's a fit, we'll talk about what implementation looks like with our team. But that's a separate conversation — the roadmap engagement stands on its own. You're not locked into anything, and there's no bait-and-switch. You get a complete, actionable roadmap regardless of what comes next.

How is this different from a free audit?

Most free audits are a prospecting tool — your data goes in, a templated report comes out, and the real goal is booking a follow-up sales call. This is a paid strategic engagement. A senior strategist spends two weeks in your actual account, builds deliverables specific to your program, and delivers everything in a live working session. The $5,000 is what makes the depth possible.

What do you need from us to get started?

Not much upfront. The intake form takes about two minutes. After approval, we'll ask for manager access to your ESP account and any relevant analytics. We do the heavy lifting — your team's time investment is mainly the 90-minute working session at the end.

What if we're already working with another agency?

That's not uncommon. Many brands come to us because they want an outside perspective on what their current program is actually achieving, independent of whoever is running it. The roadmap is an honest assessment, not a sales pitch against your existing team.

Why is there an application process?

Because we only take on engagements where we're confident there's a real ROI case. Before you spend $5,000, we want to make sure your program is at a stage where we can genuinely help, and we'll tell you honestly if it isn't. The application takes two minutes, and if it's not the right fit, you'll know right away instead of finding out after the fact.

Ready to make your emails drive more revenue?

Apply for the audit + roadmap and get clarity on what's working, what's not, and the most profitable path forward.

See if you qualify

We only take on a small number of roadmap engagements each month to maintain depth and quality.