The Ultimate new headline
Knowing the important role imagery plays on their homepage, Luxy Hair decided to test two hero images, on both desktop and mobile, to determine if their use of photos had a direct impact on their bottom line.
Both images highlighted the hair extensions, but did so in very different ways.
The original image features a photo of a brunette model with beautiful, flowing hair extensions - a simple preview of the final product.
The second image features a Before and After photo - a blonde model with straight hair before adding the extensions, and then long, full, rolling curls once the extensions were clipped in.
To test which image converted better, more than 23,000 visitors were shown either the brunette or the Before and After blonde image. Traffic was split 50/50 across both versions - and also across desktop and mobile devices.
The test ran on Visual Website Optimizer for two weeks.