In the Before and After photo, mobile viewers couldn't see a small portion of her hair. And this tiny, subtle difference most likely affected conversions.
Well, it's all in our minds. Image psychology research confirms that small changes in a photo can make an enormous difference on how it’s perceived. For example, slight alterations in expression and posture can influence whether a model is seen as attractive, approachable or helpful.
So although the Before and After image worked remarkably well on desktops, it failed to perform on mobile.
Testing Luxy's hero image confirmed that images have a direct impact on their bottom line. The results also highlight the importance A/B testing has on maximizing conversion rate. Anything from headlines, landing pages, copy and CTAs should be tested to ensure your store is running to its fullest potential.
To maximize conversions, Luxy now features the Before and After photo on their desktop version, while the single brunette model displays for mobile viewers.
Here are a few other aspects to consider when thinking about images:
1. Choose them wisely – and always test
Test not just on one platform, but also across multiple devices and traffic segments. What works well on one device with one traffic source might not translate to viewers on a smaller mobile screen.
2. Small differences can make a big difference
Tiny differences in images can impact how your product or service is perceived (especially when scaling a photo for mobile). Always think about this when selecting site images.
3. Weigh in on the scale
Ensure your images scale properly across device-types and are presented at an optimal zoom-in level. A strategically sized and zoomed-in hero image may mean the difference between viewers entering your conversion funnel or abandoning site!