One main goal was to ensure visitors could navigate through the site more intuitively. We updated the navigation to place more emphasis on educational and seasonal content, which has helped to reduce the time shoppers spend searching the site.
With a large assortment of seasonal collections, it was important to create space outside of the homepage to house this content. By highlighting specific collections at the top of key pages, shoppers are given a visual cue straightaway into available items.
When it comes to product pages, we added tighter product descriptions and detailed sizing guidelines to aid shoppers in the decision process and to provide them with enough information to make a decision.
Engaging photos and video content give visitors a strong sense of what each style brings to the wearer, and social proof also builds trust and gives shoppers an extra push to buy.