After deep discovery work on Everyman’s voice and values, we rewrote their copy to reflect an evolved tone. We continued to play with large, lifestyle imagery throughout all key pages to create a real, authentic brand message that millennials could connect with.
When it came to product pages, our goal was to take the reader on a journey as they scroll through the page: to introduce, educate and finally, to convince. We call out important product details and showcase beautiful product imagery to captivate the reader and encourage them to convert.
With a huge gap between desktop and mobile conversion rates, we focused on creating a mobile experience that captivates the audience, encourages them to continue scrolling and makes it easy for them to learn about each product without overwhelming them with too much information.