We designed Beardbrand's Welcome experience as a Beard-Bootcamp. This free education builds trust and gratitude, and converts up to 9%* of these new visitors into customers.
We also created a personalized post-purchase sequence. After placing their order, customers receive a "How-to" video showing them exactly how to use their new products.
In the words of a real customer, "What really knocked me to the floor was what happened right after I gleefully opened my package[...] I look at my phone and there's [...] a great video showing me how to use the stuff! THAT did it for me! I'm a fan and a customer for life!"
Customers are then sent follow-up emails that encourage them to refill their products or write a review, as well.
Beardbrand started out with a 7% cart recovery rate from sending a single email. By adding segmentation, personalization and urgency, we boosted their recovered revenue up to 16.5%!