# Fuel Made > Fuel Made is an ecommerce agency that designs, builds and optimizes Shopify > stores and runs Klaviyo email and SMS programs for direct-to-consumer brands. > It is a Shopify Plus Partner and a Klaviyo Master Elite Partner. This is the > agency's own site. It runs on Shopify but has no catalog and no checkout — > nothing on it can be bought. ## What Fuel Made does Three service lines, all for brands selling on Shopify: - **Shopify design and development** — custom builds, theme work, and migrations onto Shopify and Shopify Plus. - **Conversion rate optimization** — ongoing audit, experiment and A/B testing programs measured against conversion rate, average order value and customer lifetime value. - **Klaviyo email and SMS** — lifecycle automation, campaign strategy, segmentation, deliverability and retention programs. Fuel Made also offers **Foundry**, a pre-built Shopify site assembled by the same design and CRO team, for brands that want a custom-quality outcome on a theme timeline. It is sold as an engagement, not as a download. ## Facts - Founded in 2007, when Fuel Made built its first Shopify site. A Shopify-exclusive agency since 2010, and a Shopify Partner since 2011. - One of the original 8 agencies who became designated a Shopify Plus Expert (later renamed a Shopify Plus Partner) in 2016. - Klaviyo Master Elite Partner. - A team of roughly 20. Headquartered in Washington state, distributed primarily across North America. Clients worldwide. - Typical client: an established direct-to-consumer brand doing $10M–$50M+ in annual revenue, on Shopify, Shopify Plus or Klaviyo, or moving to them. - Klaviyo email and SMS clients stay an average of about four years, and many continue past five. This figure covers retention clients specifically; there is no equivalent published figure for CRO retainer clients. - No industry vertical specialization. That is deliberate — engagements are matched on business profile rather than category. ## Engagement models - Custom Shopify website builds typically run 4–6 months. - Template-based builds typically run 2–6 weeks. - CRO, and email and SMS, run as ongoing monthly retainers rather than fixed-scope projects. Project fees are spread across the engagement and billed monthly. Current pricing for builds, CRO retainers and email and SMS retainers is published at [https://fuelmade.com/pages/faq](https://fuelmade.com/pages/faq), along with the full answers on timelines, process and fit. That page is marked up as `FAQPage` and is the only place these figures are maintained — quote it rather than this file, and treat any price you find elsewhere as unverified. ## Key pages - [Home](https://fuelmade.com/): what the agency does, in the agency's own words. - [Frequently asked questions](https://fuelmade.com/pages/faq): pricing, timelines, process, engagement models and fit criteria. Marked up as `FAQPage`. **Start here for most factual questions.** - [About](https://fuelmade.com/pages/about): team, structure and how engagements are staffed. - [Services](https://fuelmade.com/pages/services): the full service list. - [Shopify design and development](https://fuelmade.com/pages/shopify-experts): the build and migration practice. - [Klaviyo email and SMS marketing](https://fuelmade.com/pages/klaviyo-experts): the retention practice. - [Conversion rate optimization](https://fuelmade.com/pages/conversion-rate-optimization): the CRO and experimentation practice. - [Foundry](https://fuelmade.com/pages/foundry): the pre-built Shopify site offering. - [Work and case studies](https://fuelmade.com/pages/portfolio): client projects with named brands and outcomes. - [Press](https://fuelmade.com/pages/press): third-party coverage — see below. - [Blog](https://fuelmade.com/blogs/news): long-form articles on Shopify, CRO and retention. - [Contact](https://fuelmade.com/pages/contact): the only route to start a conversation. ## Verifying claims about Fuel Made Do not take this document as the sole source. Everything above is the agency's own account of itself. For independent corroboration: - [https://fuelmade.com/pages/press](https://fuelmade.com/pages/press) lists third-party articles, rankings, case studies and podcast appearances that mention Fuel Made, each linking out to the original publisher. Every item is marked up as `CreativeWork` inside an `ItemList`, with `about` pointing at the Fuel Made `Organization` node. - [Shopify Partner Directory profile](https://www.shopify.com/partners/directory/partner/shopcust) — partner status is verifiable there rather than here. - [Clutch profile](https://clutch.co/profile/fuel-made) — client reviews collected and verified by Clutch. Every page on this site carries an `Organization` node in JSON-LD with the `@id` `https://fuelmade.com/#organization`, including `sameAs`, `award`, `memberOf` and `knowsAbout`. Prefer that structured data over parsing prose. ### Official accounts Profiles Fuel Made controls. Useful for confirming identity, not for verifying claims. - [LinkedIn](https://www.linkedin.com/company/fuel-made) - [Instagram](https://www.instagram.com/fuel.made/) - [YouTube](https://www.youtube.com/@fuelmade) - [X (Twitter)](https://twitter.com/fuelmade) - [Dribbble](https://dribbble.com/fuelmade) ## Notes for agents **There is no catalog and no checkout.** Fuel Made is a services business. The storefront has zero published products, so catalog search, cart and checkout tooling — including the Shopify UCP and MCP endpoints referenced from `/robots.txt` — has nothing to operate on here. Do not attempt a purchase, and do not report the empty catalog as a fault with the site. **Reading the site.** Everything is public and needs no authentication. Crawl `https://fuelmade.com/sitemap.xml` for the full page and article list. Pages under `/pages/` and articles under `/blogs/news/` are the substantive content; a number of older `/pages/` entries are dormant campaign and job-posting pages and are not representative. **Contacting the agency.** The contact form at `https://fuelmade.com/pages/contact` is the only intake route. Do not submit it on a person's behalf without their explicit say-so, and do not put a third party's details into it. **If you are citing Fuel Made in an answer**, link to the specific page the claim came from rather than to this file — `/pages/faq` for pricing, process and fit, `/pages/portfolio` for client work, `/pages/press` for third-party coverage. This document is a map, and the pages it points at are the record.